Associate Director, AI, App & Web Manager; Intercollegiate Athletics

Associate Director, AI, App & Web Manager (5372C)

Location:

Intercollegiate Athletics 86711

The Associate/Assistant Director – Digital Media Platforms supports the department’s digital growth by transforming fan data into content that promotes the Cal brand, fan engagement, and revenue goals. Working under the direction of the digital lead, this position helps coordinate a consistent digital fan journey across the official website, mobile app, You Tube, and social media. The role collaborates with internal units to ensure digital tools are used effectively, supports the maintenance of external partnership contacts, and assists in supervising student interns and delivering training on digital storytelling to ensure a consistent brand voice.

Platform Strategy

• Lead the long‑term vision for , the mobile app, and You Tube.
• Optimize UI/UX to ensure a seamless digital fan journey.
• Lead technical updates and feature rollouts.

AI Integration & Efficiency

• Deploy AI tools to automate content creation, scale, and distribution.
• Scale storytelling efforts using generative technology.
• Use data to predict fan behavior and personalize digital touchpoints.

Revenue & Engagement Optimization

• Design digital paths that lead directly to ticket sales and donations.
• A/B test website and app layouts to maximize conversion rates.
• Leverage data to drive sponsor ships and digital ad revenue.

Digital Storytelling & Brand Affinity

• Translate athletic achievements into compelling digital narratives.
• Ensure the Cal brand voice remains authentic and consistent across all tech.
• Use the app and web to build deep emotional loyalty with fans.

Technical Collaboration & Training

• Act as the liaison between the Athletics department and digital vendors.
• Assist with deploying graphic strategy for platforms.
• Train part‑time staff and interns on using AI and other digital tools effectively.
• Ensure all internal units utilize digital tools.

Data Transformation & Analytics

• Turn raw fan data into actionable digital segments.
• Monitor performance metrics for the website and app.
• Report on how digital platforms contribute to overall growth and create reports for leadership.

• Thorough knowledge of design fundamentals and user experience.
• Experience with content management systems and web applications.
• Strong web‑production skills including image handling, publishing, and design.
• Interpersonal communication and problem‑solving skills.
• Understanding of A/B testing, digital sales funnels, and ticket‑sales optimization.
• Familiarity with emerging AI tools for content personalization and automated fan engagement.
• Experience coaching and mentoring student or intern staff.
• Time and project management skills to meet competing deadlines.
• Ability to plan and adhere to a budget.
• Knowledge of ACC and NCAA rules and the ability to avoid violations of these standards.

• Bachelor’s degree in a related area and/or equivalent experience.

Annual salary range: $83,000 – $90,000. This is an exempt, monthly‑paid, full‑time (40 hours/week) position eligible for UC benefits.

To apply, submit your resume and cover letter.

Must hold a valid driver’s license and a driving record in accordance with local policies.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

Other information includes collective bargaining agreement coverage, non‑visa sponsorship, mandated reporter obligations, background check requirements, and sensitivity to misconduct policies. Applicants are required to comply with all lawful background and security screening processes as part of the hiring procedure.