Digital Marketing Coordinator Fung Institute

Digital Marketing Coordinator (5375C) - Fung Institute

At the University of California, Berkeley, we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom and belonging make it a special place for students, faculty and staff. As a world-leading institution, Berkeley is known for its academic and research excellence, public mission, diverse student body, and commitment to equity and social justice.

Since our founding in 1868, we have driven innovation, creating global intellectual, economic and social value. We are looking for applicants who reflect California's diversity and want to be part of an inclusive, equity-focused community that views education as a matter of social justice. Please consider whether your values align with Guiding Values and Principles, Principles of Community, and Strategic Plan.

At UC Berkeley, we believe that learning is a fundamental part of working, and provide space for supportive colleague communities via numerous employee resource groups (staff organizations). Our goal is for everyone on the Berkeley campus to feel supported and equipped to realize their full potential. We actively support this by providing all of our full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.

Find out more about how you can grow your career at UC Berkeley.

The Coleman Fung Institute for Engineering Leadership, launched in January 2010, prepares engineers and scientists - from students to seasoned professionals - with the multidisciplinary skills to lead enterprises of all scales, in industry, government and the nonprofit sector. The Fung Institute is headquartered in UC Berkeley's College of Engineering, which is recognized for its educational and research excellence and is consistently ranked among the top three engineering colleges in the United States.

The Fung Institute offers educational programs that combine leadership coursework in technology innovation and management with intensive study in an area of technical specialization. This integrated knowledge cultivates leaders who can make insightful decisions with the confidence that comes from a synthesized understanding of technological, marketplace and operational implications. The Digital Marketing Coordinator will report to the Director of Marketing and Communications as part of a team working on telling the story of the institute and its programs.

At the Fung Institute, we commit to:

• Serve students first. We prioritize improving, enhancing, and supporting the student experience.
• Help each other succeed. We go the extra mile, proactively share information, and support each other with a bias to action. The success of one is the success of all.
• Have a growth mindset. We question the status quo, are open to new ideas, and seek innovative ways of working.
• Speaking-up. We actively contribute, ask for help, and voice what's on our minds. We communicate why and how decisions are made.
• Inclusion. We seek diversity, create opportunities, and make space for everyone to be idea generators, problem solvers, and decision-makers.
• Accountability. We hold ourselves and each other to the highest standards - as servants of students, the university, and the public.

The Fung Institute for Engineering Leadership (Fung Institute) is seeking a seasoned marketing professional with a proven track record in managing diverse client portfolios and leading creative teams. The Digital Marketing Coordinator will support the marketing and communications needs of the Fung Institute and its internal clients, including UC Berkeley College of Engineering's Professional Master's Programs and Engineering Departments, the Master of Engineering degree program, the online Master of Advanced Study in Engineering degree program, the Fung Fellowship, among others.

This marketing role is integral to our mission of advancing engineering education to address global challenges in the digital era.

The First Review Date for this job is:
July 22, 2026 - Open Until Filled

Marketing, Paid Digital Advertising, & Campaign Execution - Serve as the Fung Institute's internal paid media executor, working in close partnership with the broader marketing and communications team members (e.g., digital marketing strategist) to implement, monitor, and optimize recruitment advertising campaigns across all programs.

• Build, launch, and manage paid advertising campaigns across relevant platforms - including but not limited to Meta (Facebook & Instagram), Alphabet (Google & You Tube), and Linked In Campaign Manager.
• Implement digital tracking and pixels across Berkeley website pages used in the application process, coordinating with internal web teams and internal and external entities (e.g., Linea) as needed.
• Execute campaign strategy developed in partnership with the external strategist, including audience…