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Lifecycle CRM Specialist: Email Journeys & Automation
Job in
Berkeley, Alameda County, California, 94709, USA
Listed on 2026-07-27
Listing for:
Backroads Tour Company
Full Time
position Listed on 2026-07-27
Job specializations:
-
IT/Tech
CRM System, Digital Marketing, Data Analyst
Job Description & How to Apply Below
Backroads seeks a highly technical CRM & Lifecycle Marketing Specialist to develop, execute and optimize nurture campaigns across the guest journey. You’ll build automated email journeys, manage campaign logic, and ensure data quality, testing, QA and deployment accuracy within a marketing automation platform.
The ideal candidate has 4+ years in CRM, lifecycle or email marketing, hands-on Salesforce Marketing Cloud expertise (Journey Builder, Email Studio, Automation Studio, Content Builder),
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