Lifecycle CRM Automation Specialist
Job in
Berkeley, Alameda County, California, 94709, USA
Listed on 2026-08-22
Listing for:
Moss Interactive, LLC
Full Time
position Listed on 2026-08-22
Job specializations:
-
IT/Tech
CRM Systems & Management, Digital Marketing, Data Analyst
Job Description & How to Apply Below
Backroads is seeking a CRM & Lifecycle Marketing Specialist to design, build and optimize automated nurture campaigns across the guest journey. You will focus on building journeys in Salesforce Marketing Cloud, ensuring accurate data, segmentation, personalization and testing.
The role requires strong technical fluency in email production, audience segmentation, dynamic content, and troubleshooting, with hands-on experience across Email Studio, Journey Builder, and related tools.
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