Head of Social Media

Role Overview

We are looking for an experienced Head of Social Media to plan, execute, and optimize our presence across major global social platforms, including Twitter/X, Instagram, Tik Tok, Linked In, and You Tube. Through creative content, community engagement, and refined operations, you will strengthen our global brand influence and drive user growth and engagement.

You should have a deep understanding of overseas social media ecosystems, platform rules, and user behavior, and be able to make data-driven decisions.

• Develop and execute an overall social media strategy, including content planning, community operations, campaign planning, and KOL/influencer collaborations to increase brand awareness and user engagement.
• Gain in-depth knowledge of each platform’s algorithms, content policies, and latest trends to ensure compliance while capturing growth opportunities.
• Manage daily social media operations, including content publishing, user interaction, sentiment monitoring, and crisis management, to maintain a strong brand image.
• Monitor performance using data analysis tools (e.g., Google Analytics, Sprout Social), produce regular reports, and optimize strategies to achieve user growth goals.
• Collaborate closely with product, marketing, and design teams to align social media content with product updates and marketing initiatives.
• Explore emerging social platforms and new growth opportunities to expand the brand’s influence.

• Bachelor’s degree or above; majors in Marketing, Communications, English, or related fields preferred.
• 2+ years of international social media operations experience (exceptional candidates may be considered with less), with proven growth cases (e.g., scaling accounts from 0 to 1, viral content, high engagement rates).
• Familiarity with social media environments, user habits, and cultural characteristics
• Strong content sensibility and creativity; able to independently plan and produce posts, short videos, live streams, and other formats.
• Experience operating AI tools, tech products, or global consumer (ToC) products is a plus.

• Proven results operating personal social media accounts (e.g., strong personal brand, significant follower base).
• Basic understanding of paid social advertising (e.g., Facebook Ads, Tik Tok Ads).
• Fluent use of Mulan AI

Mulan AI is defining the next generation of AI video creation workflow. We have built products with an ARR of millions of dollars, and our core team comes from top technology companies and universities such as UC Berkeley and Peking University.

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• Work on the frontier: Your work is about exploring the future. At Mulan, you will have the opportunity to help build the video Agent infrastructure and gain some of the rarest, most cutting-edge creative experience of this era. The systems you build will shape how creators around the world work.
• High degree of freedom: Our culture is open and flat. We push each other to improve and encourage innovation and experimentation.
• Work with top talent: Everyone here is a hacker in their own field, and you will grow at an exceptionally fast pace.
• Beyond-expectation returns: The company is in a stage of rapid growth, and your contributions will bring you growth and rewards far beyond expectations.