Director, Strategic Communications - Men's Basketball , Intercollegiate Athletics

Director, Strategic Communications - Men's Basketball

Intercollegiate Athletics, University of California, Berkeley.

• Engage with all members of the men's basketball program to learn student‑athletes' personalities, talents, and abilities; exploit coaches' strengths for public consumption; identify sport influencers and broaden the message; target critical audiences that amplify the sport publicly.
• Oversee content creation and approval, supporting the media plan across all formats (video, visual, graphic, written, spoken, etc.) and platforms (Adobe Photoshop, Adobe Premier, iMovie, etc.).
• Create, manage, communicate, publish, and revise the media plan, highlighting scheduled flow of information, cadence of messaging, types of required content, intended audiences, and other key factors in publicizing the team.
• Collaboratively work with content creators, Cal Athletics digital ecosystem directors, fundraisers, and game‑day entertainment employees to synchronize all communication, publicity, and engagement, ensuring alignment with overall strategy.
• Serve as the main public‑facing resource for the men's basketball program, project‑managing requests, coverage, and alterations to the media plan, while maintaining historical knowledge of the sport.
• Facilitate required statistical submissions, written notes, or releases specific to the assigned sports.
• Perform other duties as assigned.

• Advanced knowledge of, or ability to learn about, program activity and best practices.
• Strong problem‑solving, multitasking, and effective listening skills.
• Excellent verbal and written communication skills in English.
• Proficiency in computer applications relevant to job duties.
• Creation and execution of sport‑specific storytelling strategy.
• Development and execution of a media plan including cadence, audiences, mediums, content types, and schedules.
• Rapid learning of all facets of the sports program (personnel, trends, participants, national landscape, critical audiences).
• Targeted content creation to recruit and retain individuals to the sport.
• Ability to thrive in a flexible, fast‑paced, dynamic work environment.
• Collaboration flexibility to adjust schedules, timelines, content, messaging, mediums, etc., to meet program needs.
• Proficient use of social media to promote teams and Athletics (Facebook, X, Tik Tok, Instagram, etc.).
• Knowledge of NCAA/Power 4 landscape, recruiting cycles, NIL trends, and student‑athlete retention drivers.
• Understanding of news and media communications concepts and principles.
• Maintained current knowledge of applicable rules and standards of ACC, NCAA, and other agencies, avoiding violations.
• Leadership skills to oversee strategic storytelling over multiple platforms.
• Strong time and project management skills; manage multiple projects from concept through completion.

• Bachelor’s degree in a related area or equivalent experience and training.

• Compensation range: $105,000 – $115,000 annually.
• Exempt, monthly‑paid position; full‑time (40 hrs/week); eligible for UC benefits.
• Eligible for the University of California compensation and benefits package.

Must hold a valid driver’s license and a clean driving record; may be required to enroll in the California Employer Pull Notice Program.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected status under state or federal law.

This position is a mandated reporter required to report suspected abuse or neglect of children, dependent adults, or elders to designated law‑enforcement or social‑service agencies. The University reserves the right to make employment contingent upon completion of signed statements acknowledging these responsibilities.

This role requires fingerprinting and a background check. The University reserves the right to make employment contingent upon successful completion of the background check. Applicants must disclose any past misconduct or legal proceedings as required by UC policy.

To apply, submit a resume and cover letter.