Marketing Manager

Location and

Job Title:

Marketing Manager
Jewish Community Center of the East Bay
1414 Walnut St
Berkeley, CA 94709

THE OPPORTUNITY

At the JCC East Bay, we are building something new and exciting at an incredible time of growth and change. As Marketing Manager, you will be helping to establish a marketing team, a brand presence, and a community-facing identity, contributing not just marketing expertise and passion, but also helping to build new processes and establish marketing best practices that will help define the JCC East Bay and the new East Bay Jewish Community Campus.

You will work closely with our Director of Marketing and Communications to bring campaigns to life across social media, email, and beyond, and you will have real ownership over the channels and projects you manage. If you are someone who thrives when there is creative latitude, who loves building things from scratch, and who wants their work to matter to a real community, this role is for you.

POSITION SUMMARY

The Marketing Manager will report to and support the Director of Marketing and Communications, executing day-to-day marketing activities across social media, email, design, and event promotion. This is a hands‑on, creative role that requires both strong execution skills and genuine enthusiasm for storytelling, design, and community engagement. You will play a key role in launching and growing the JCC East Bay's new campus and helping to establish marketing best practices as part of a growing team.

Social Media Management

• Own and manage the JCC East Bay's and East Bay Jewish Community Campus's presence on Instagram, Facebook, and Linked In, from content creation and scheduling to community engagement and performance reporting.
• Develop and maintain a social media content calendar in collaboration with the Director of Marketing and Communications.
• Create compelling, on‑brand graphics, reels, stories, and posts using Canva and other design tools.
• Monitor channels daily, respond to comments and messages, and grow our audiences organically.
• Use Sprout Social to schedule content, track analytics, and report on social media performance.
• Stay current on social media trends and platform updates; bring fresh ideas and creative energy to our channels and understand how to leverage different channels for different audiences.
• Leverage our social media and potentially influencer marketing to help us reach our program goals including event attendance, program enrollment, and more.

Email Marketing & Newsletters

• Produce regular organizational newsletters and program‑specific email campaigns, and support program‑specific newsletters across the organization.
• Draft copy, design layouts, build and send emails using our email marketing platform.
• Track open rates, click‑through rates, and other metrics; share insights to improve performance over time.
• Maintain segmented audience lists and ensure communications reach the right people at the right time.

Event Marketing & Promotion

• Support marketing efforts for programs, events, open houses, and community gatherings organization‑wide.
• Support the creation of on‑brand event promotional materials including flyers, digital graphics, signage, landing pages, and social assets.
• Partner with program managers across the organization to support their marketing and promotional needs.
• Capture content at events—photos, video, behind‑the‑scenes—for use across channels.
• Produce high‑quality marketing materials using Canva (and other tools as needed), including social graphics, flyers, program brochures, and digital ads?
• Work within established brand guidelines while bringing creativity and visual storytelling to every piece.

Other General Marketing Support

• Manage and organize a library of digital assets including photography, video, templates, and graphics.
• Collaborate with the Director on larger creative productions including photo shoots and video projects.
• Collaborate with the Director on larger strategic projects such as a new website build.
• Collaborate with outside vendors, and manage outside vendor relationships.
• Manage the website to ensure information is always current, accurate,…