Senior Advertising Executive

Position Summary

The Senior Advertising Executive is responsible for all senior-level planning and leadership of the digital advertising with our nonprofit and political organization clients. The Senior Advertising Executive will act as the lead relationship manager for a portfolio of clients, working within a team to deliver the advertising strategies for direct marketing fundraising programs.

• Lead day‑to‑day management and implementation of advertising strategies within client digital direct marketing fundraising programs, including search engine marketing, display ads, social media advertising, and retargeting
• Develop paid advertising campaigns that align with clients’ goals, monitoring campaign performance to ensure optimization and top performance results
• Develop and nurture relationships with clients, including regular communication of via email, meetings, presentations, and written reports
• Coordinate creative services including writing/editing effective copy, providing guidance to graphic designers, and supervising production of advertising creative, and other creative associated with an advertising campaign
• Create and review client budgets and reconcile with Accounting team
• Evaluate digital advertising performance—reviewing reports and producing analysis that translates metrics into clear client‑facing recommendations
• Develop up‑sell/cross‑sell strategies
• Demonstrate working knowledge of each area of agency’s resources
• Develop agency’s public presence by attending events, publishing white papers, speaking at workshops, and getting to know leadership at major agencies and organizations
• Research new advertising venues, staying attuned to online advertising technology, trends, and techniques that can be applied to nonprofit development
• Participate in new business proposals and presentations

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Minimum years of experience required: 7
• In the following areas:
  Dedicated digital paid advertising role and/or media planning within the field of advocacy, fundraising, online marketing, direct response

• Demonstrated experiencing managing the full scope of digital paid advertising
• Technology‑oriented, with ongoing understanding of how online fundraising, marketing, and advocacy technology works
• Experience making data‑driven decisions using advertising KPIs from analytics, A/B testing and dashboards to implement recommendations to ensure ongoing optimization.
• Understanding of advertising platforms including Facebook Business Manager, Google Analytics, and Google Ads
• Strong understanding of Google Grant management and best practices
• Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)
• Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)

• Knowledge and understanding of Microsoft Ad for Social Impact Grant and Linked In ad grant management and best practices
• Some experience with Luminate, Salsa, Every Action, Engaging Networks, Salesforce Marketing Cloud, or similar eCRM platforms
• Experience with Project Management or Workflow tool such as Click Up

• Communication. Facilitates effective and lively discussion, presenting compelling arguments to large and cross‑functional teams
• Writing/Editing Skills. Translates a wide variety of information into developed, clear, and structured messaging (e.g., strategies, memos, proposals, instructions, external‑facing documents, etc.)
• Attention to Detail. Creates, refines, and enforces high level of standards, promoting team adherence and ensuring consistency
• Leadership & Accountability. Demonstrated management and supervisorial skills, fostering accountability, aligning goals, setting expectations, and…