Lifecycle Marketing Leader – Data-Driven Growth
Job in
Berkeley, Alameda County, California, 94709, USA
Listed on 2026-08-02
Listing for:
Backroads
Full Time
position Listed on 2026-08-02
Job specializations:
-
Marketing / Advertising / PR
Marketing Manager, Digital Marketing, Marketing Communications, Marketing Strategy
Job Description & How to Apply Below
Backroads in Berkeley, CA is seeking a strategic Lifecycle Marketing Manager to own the guest journey from inquiry to advocacy, combining customer insight, marketing expertise, and team leadership to deliver data-informed experiences across channels.
You will lead a small team for email marketing, marketing automation, guest nurture, loyalty, and direct mail, shaping messaging, audience targeting, and cross‑channel journeys in collaboration with analytics and brand teams.
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