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Lifecycle Marketing Leader – CRM & Automation
Job in
Berkeley, Alameda County, California, 94709, USA
Listed on 2026-08-03
Listing for:
Backroads, Inc.
Full Time
position Listed on 2026-08-03
Job specializations:
-
Marketing / Advertising / PR
CRM Systems & Management, Digital Marketing
Job Description & How to Apply Below
Backroads, Inc. is seeking a strategic, guest-centric Lifecycle Marketing Manager in Berkeley, CA.
You will lead the lifecycle strategy across the guest journey, from inquiry to repeat travel and advocacy, ensuring timely, relevant communications that deepen loyalty. You’ll work with Analytics and cross-functional teams to drive engagement, retention and growth while overseeing CRM operations, segmentation, and multi-channel journeys.
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