Assistant Athletic Director, Donor Engagement, (6301U), Intercollegiate Athletics #87887

Assistant Athletic Director, Donor Engagement, (6301U), Intercollegiate Athletics #87887

At the University of California, Berkeley , we are dedicated to fostering a community where everyone feels welcome and can thrive. Our culture of openness, freedom, and belonging makes it a special place for students, faculty, and staff, who are among the most talented and accomplished anywhere, including Nobel laureates, Pulitzer Prize winners, and Mac Arthur Fellows. Since our founding in 1868, we have been an engine for innovation - driving intellectual, economic, and social progress that benefits California, the U.S., and beyond.

Together, we change the world.

At Berkeley, the best careers are built on a foundation of continuous learning and growth . We actively support professional development by providing all full-time staff employees with at least 80 hours of paid time per year and providing space for supportive colleague communities via numerous employee resource groups.

The Department of Intercollegiate Athletics consists of more than 275 staff members and coaches and sponsors 30 varsity sports programs. These 30 programs include more than 850 student-athletes who participate in the various sports programs annually within the National Collegiate Athletics Association (NCAA).

Position Summary

The Cal Athletics Fund has a staff of approximately 25 individuals and is responsible for raising more than $75M annually in support of Cal’s 30 sports programs and 800+ student-athletes. The Donor Engagement and Alumni Relations team executes more than 100 donor and alumni events annually that range from small dinners to large gala events with several hundred attendees. The Cal Athletics Fund is also charged with donor stewardship efforts for more than 6,000 donors every year.

The Assistant Athletic Director, Donor Engagement oversees the external engagement that happens on behalf of the Cal Athletics Fund, this includes all events, stewardship, alumni relations, marketing and communications efforts, benefit fulfillment, and donor outreach related to renewing gifts. The role also oversees the day to day operations of the Cal Athletics Fund, including budget management.

Supervision and Leadership (55%)

Leads, mentors and supervises staff responsible for supporting critical fundraising activities (stewardship, marketing/communications, events, database management, benefit fulfillment, et cetera). Manages staff areas of stewardship, events, communications, alumni relations and development operations.

• Selects, trains, evaluates and as required, takes corrective action, with staff.
• Oversight and final decision maker to allocate resources and budget to differing event priorities in order to build out an annual event plan. Ensures that decisions are in line with unit wide priorities.
• Oversees the execution of all donor benefit programs; ensures fulfillment, accurate tracking, and manages questions/concerns regarding recognition/benefits.

Marketing & Communications Strategy Administrative Oversight and Strategy (30%)

• Manages all marketing and communications for the development office on all platforms (web, email, direct mail, social, digital ads etc.); maintaining a comprehensive communications calendar for the development office; ownership of branding and design for all development marketing material. Determines and oversees annual communication plans to market philanthropy for athletics through traditional channels such as print collateral as well as web and social along with keeping a library of documents and proposals to assist frontline fundraisers with solicitation.
• Develops stewardship strategies. Oversees turnkey gift acknowledgement program as well as creative opportunities to thank leadership level donors. Supports capital recognition projects.
• Supports event and alumni relations staff in working with Head Coaches to determine year long engagement strategies.
• Plans and executes select high level events throughout the year, primarily for football and basketball programs.
• Supports IA and campus leadership attendance at events - managing briefings, remarks, scheduling, and logistics as needed.