Communications & Marketing Manager

Department:
Development

Classification:
Program Manager II

Reports to:

Business Development Director

Location:

Berkeley CA/Hybrid

Job Type: Full-Time;
Exempt, Salaried

The Ecology Center's mission is to inspire and build a sustainable, healthy, and just future for the East Bay, California, and beyond. Since 1970, we've transformed sustainability ideas into everyday practice, offering actionable information, reliable infrastructure, and leadership for lasting change. We operate the nation's first curbside recycling service, nationally recognized food and farming programs, and model education, engagement, and youth development activities.

The Marketing & Communications Manager leads the execution of the Ecology Center's marketing and communications efforts through planning and coordination. In conjunction with the Leadership Team, the Business Development Director establishes the organization's overarching communications and marketing goals, priorities, strategy, and budget. Working closely with the Business Development Director and other organizational leadership, the Manager actively supports communications planning and translates these priorities into effective marketing strategies, campaigns, work plans, and deliverables.

The Manager owns and project-manages the implementation of communications and marketing projects across the organization, ensuring that they are strategic, cohesive, timely, and consistent with the Ecology Center's mission and brand. This is a hands-on leadership role that combines communications planning and project management with direct execution. The Manager develops and produces newsletters, email campaigns, social media content, advertisements, flyers, web content, and other digital and print collateral.

Working collaboratively with program staff, the Manager promotes programs and services, tells the story of our impact, engages supporters, strengthens fundraising efforts, and increases the organization's visibility and reach.

• Work closely with the Business Development Director to translate organizational marketing and communications goals and priorities into actionable plans, campaigns, and deliverables.
• Own and maintain the organization-wide communications and editorial calendar, coordinating campaigns, events, fundraising, program communications, and other priorities.
• Serve as the primary project manager for communications and marketing projects, managing timelines, contributors, approvals, vendors, and deliverables.
• Track communications performance and use data to evaluate effectiveness and inform future strategy.

• Work closely with programs to develop and implement marketing and brand awareness plans and support their ongoing communications needs, in collaboration with program leadership and the Business Development Director.
• Write, edit, design, and produce communications and marketing materials, including newsletters, email campaigns, social media content, advertisements, flyers, web content, graphics, and other digital and print collateral.
• Serve as the organization's lead resource on brand standards and messaging, maintaining a consistent voice and visual identity and training and supporting staff in the effective use of Ecology Center brand guidelines.
• Manage the Ecology Center's social media presence, including content planning, creation, scheduling, community engagement, and performance tracking, with executional support from program staff.
• Oversee website content, coordinating with program staff and web contractors to ensure messaging, information, and imagery remain accurate and current.
• Oversee the development and organization of photography, video, graphics, print materials, and other creative and digital assets produced by program staff and contractors.

• Own the Ecology Center's monthly newsletter from planning through distribution, including soliciting and compiling program content, writing and editing copy, coordinating review, building the newsletter, and sending the final communication.
• Manage organization-wide email communications, audience segmentation, and email lists in coordination with program staff.
• Serve as project manager for the annual Impact Report, coordinating the production schedule, content collection, writing and editing, data, photography, design, review, printing, and distribution.
• Collaborate with the Business…