Mission Director

Job Details

These general functions will be carried out in keeping with the Goals, Mission, and Policies of the YMCA of the East Bay. Under the direction of the Chief Development & Marketing Officer, the Mission Advancement Director leads and executes a comprehensive fundraising and institutional giving program that advances the YMCA’s mission to support Early Childhood Impact, Youth Development, and Healthy Communities.

This position oversees the annual giving campaign, foundation and corporate grant programs, external outreach and volunteer engagement, and donor stewardship. The Mission Advancement Director is an externally facing role, actively building and maintaining relationships with foundation program officers, corporate giving representatives, and community partners to grow the YMCA’s institutional funding base. This role leads all outreach to prospective and current funders, ensuring strategic alignment with organizational goals across capital projects, operational support, and programmatic funding.

The ideal candidate is a dynamic fundraising professional with a proven track record in annual fund management, grant writing, and donor relations. They will bring strong writing, research, and organizational skills, along with the ability to lead cross‑functional initiatives within the Development & Marketing team.

• Lead the planning, execution, and evaluation of the annual giving campaign from strategy through close
• Develop and manage a multi‑channel campaign approach, including direct mail, digital appeals, and personal solicitation
• Set annual campaign goals in partnership with the Chief Development & Marketing Officer and track progress against benchmarks
• Cultivate and steward annual fund donors, upgrading and retaining existing supporters while acquiring new donors
• Collaborate with the marketing team to develop compelling campaign materials, messaging, and donor communications
• Coordinate volunteer and board engagement strategies to support campaign outreach and peer‑to‑peer fundraising
• Analyze annual fund performance and produce detailed campaign reports, including donor retention, average gift, and revenue trends
• Develop and lead the digital fundraising strategy, including peer‑to‑peer fundraising platforms, text‑to‑give programs, crowdfunding campaigns, and online giving page optimization, with a focus on growing digital revenue and engaging younger donors

• Serve as the YMCA’s external point of contact for federal, state, and county, including CDBG as well as foundation and corporate institutional partners, representing the organization with professionalism, credibility, and a deep knowledge of program impact
• Serve as the YMCA's representative to city, county, and state agencies, advocating for funding and community programs at the highest levels
• Cultivate and steward relationships with elected officials and senior agency staff as a trusted organizational liaison
• Serve as an ambassador at high‑profile events and stakeholder gatherings, elevating the organization’s visibility and reputation
• Attend and actively participate in funder convenings, philanthropic network events, community forums, and corporate giving conferences to represent the YMCA, surface new funding opportunities, and stay current on regional funding trends

• Provide regular reports to the Chief Development & Marketing Officer on the annual campaign, grant pipeline, and overall advancement progress
• Produce impact reports and stewardship materials that demonstrate outcomes and deepen donor engagement
• Contribute to board‑level development reports and organizational fundraising dashboards
• Partner with the Development team to write donor communications, including acknowledgment letters, e‑newsletters, donor updates, and website copy

• Cultivate and maintain relationships with new and existing individual, foundation, and corporate donors
• Manage a portfolio of individuals with high gift capacity, providing personalized engagement, cultivation, and solicitation strategies to maximize major gift revenue
• Ensure donors are regularly…