Senior Sales Manager-SMERF - Sports, Government​/Military, Religion​/Fraternal organizations

Description

Key Responsibilities

• Develop and execute strategic sales plans to achieve and exceed revenue targets within assigned market segments
• Proactively solicit new business through prospecting, networking, site visits, and industry engagement
• Maintain and grow existing accounts by building strong client relationships and ensuring repeat business
• Manage the full sales cycle, including lead generation, RFP responses, contract negotiation, and closing
• Collaborate with Revenue Management to ensure competitive pricing and optimal inventory utilization
• Conduct property tours, client presentations, and participate in trade shows and industry events
• Partner with Operations teams to ensure seamless execution of group business and client satisfaction
• Monitor market trends, competitor activity, and industry developments to identify opportunities
• Maintain accurate records of all sales activities, pipelines, and accounts in CRM systems (Delphi, etc.)
• Achieve quarterly and annual revenue goals as outlined by the Director of Sales & Marketing

Market Segment Focus

• Sports: Youth, collegiate, and professional team travel, tournaments, and group bookings
• Government/Military: Federal, state, and local government accounts, per diem business, and contract compliance
• Religious/Fraternal: Conferences, retreats, meetings, and recurring group events

Qualifications

• Minimum 3–5 years of hotel sales experience, with strong background in group sales
• Proven track record of meeting or exceeding revenue goals
• Experience in one or more of the assigned segments preferred
• Strong negotiation, communication, and presentation skills
• Ability to manage multiple accounts and priorities in a fast-paced environment
• Proficiency in sales systems (Delphi, Salesforce, or similar) and Microsoft Office
• Knowledge of local market and industry trends is a plus

Competencies

• Results-driven with strong business acumen
• Relationship-focused with excellent customer service skills
• Strategic thinker with proactive sales approach
• Strong organizational and time management abilities
• Collaborative team player with cross-functional partnership mindset

Work Environment & Expectations

• Ability to travel locally for client meetings, site visits, and networking events
• Flexibility to attend industry events, including evenings or weekends as needed
• Active participation in property meetings, sales strategy sessions, and community engagement

Compensation & Benefits

• Competitive base salary + incentive/commission plan
• Comprehensive benefits package
• Career growth opportunities within Crescent Hotels & Resorts

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.

Source:
Crescent Hotels & Resorts