Lead, MarTech Capabilities – Action Engine

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Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for NBA Decisioning, within the Marketing Organization you will own the strategy, design, and governance of our Next Best Action capability—enabling real-time decisioning across channels, lines of business, and customer touchpoints to deliver key marketing objectives.

Success in this role means transforming NBA into a mature technical capability that delivers measurable impact across Humana’s member experience. You’ll lead adoption across teams and channels, define how decisioning logic is structured to enable personalized, real‑time decisioning that improves engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data sources and provide executive stakeholders with clear visibility into NBA’s performance and strategic value.

• Align NBA initiatives with marketing goals, ensuring strategic fit across business units and customer experience priorities.

• Scale NBA technical capabilities from pilot to marketing‑wide adoption, using structured governance and change management practices.

• Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing.

• Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment.

• Integrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound/outbound calls), and internal orchestration tools.

• Enable integration with third‑party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems.

• Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment.

• Collaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration.

• Partner with analytics and data science teams to identify opportunities for scale of targeting/propensity models and to collaboratively develop a roadmap for model development.

• Champion NBA adoption across teams and channels, fostering a culture of personalization and experimentation.

• Lead cross‑functional strategic technical roadmaps across key data and development functions.

• 7 years of experience in product management, marketing technology, or decisioning platforms

• Excellent communication and executive presence, with the ability to translate technical concepts into business impact

• Proven ability to align product strategy with enterprise goals and scale capabilities across teams

• Experience with personalization engines, journey orchestration, and AI/ML‑driven decisioning

• Strong collaboration skills with data science, engineering, compliance, and business stakeholders

• Familiarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources (e.g., EHRs, care management platforms)

• Knowledge of real‑time decisioning, data integration, and marketing automation

• Proven ability to work cross functionally with internal teams

• Background in healthcare, insurance, or other regulated industries

• Experience with experimentation, A/B testing, or journey performance analytics

• Experience with consent and preference management frameworks

• Familiarity with scaled agile methodologies

• Certification in Product Management or Marketing Technology

• Interest in emerging technologies such as…