Digital Marketing Manager

1. Digital Marketing Strategy

• Develop and execute digital marketing strategies to drive both B2B client acquisition and B2C e-commerce sales.
• Plan monthly budgets for advertising, lead generation, and content creation.
• Analyse marketing performance and present data-driven insights to leadership.

• Manage campaigns across Amazon Advertising (PPC, DSP), Meta, Google Ads, and Linked In.
• Optimize ACOS, ROAS, and CPC metrics for Amazon product listings under the Brooklyntrend brand.
• Implement A/B testing and conversion optimization across ad creatives and landing pages.

• Build and manage social media presence across Linked In, Instagram, and Tik Tok.
• Develop content calendars aligned with brand goals and seasonal campaigns.
• Collaborate with design teams to create engaging visual assets, videos, and ad creatives.

• Oversee on-page and off-page SEO for
• Coordinate Shopify website optimization to improve conversion rate and organic ranking.
• Research and track industry keywords, trends, and competitor benchmarks.

• Design and manage email automation workflows for B2B outreach and Shopify customers.
• Work with CRM tools (Hub Spot, Zoho, or similar) for lead tracking and nurturing.
• Manage retargeting campaigns and customer re-engagement initiatives.

• Monitor analytics using tools like Google Analytics, Amazon Brand Dashboard, and Meta Insights.
• Create weekly and monthly reports tracking performance metrics, traffic, and conversions.
• Suggest continuous improvement strategies based on data-driven insights.