Senior Manager, Digital Experience Strategy

Senior Manager, Digital Experience Strategy What will you be doing

• Digital
  
  Roadmap:
  
  Define and socialize DX strategies across websites, eCommerce web shops, and digital tools; develop roadmap with spring cycles and manage accountability from all resources
• Design Leadership: Set UX/UI principles and design standards; ensure accessibility and usability; partner with Brand/Marketing to maintain a consistent, differentiated experience across brands and product lines.
• Platform Architecture: Own the overall digital ecosystem design and operating model across CMS (e.g., AEM), commerce capabilities, analytics/tagging, and integrations with ERP and other enterprise services.
• Content Governance: Establish governance for product data, digital assets, and content lifecycle (taxonomy, metadata, approvals, localization); ensure quality, timeliness, and reusability across channels.
• SEO/GEO performance: Drive technical SEO and content discoverability (including generative search optimization where relevant); oversee performance, speed, and Core Web Vitals; reduce friction in key journeys.
• Data Analytics: Define KPI framework, dashboards, and experimentation approach (A/B testing, personalization where appropriate); use insights to prioritize improvements and quantify impact.
• Cross-functional delivery: Partner with Marketing, IT, Sales, Product, Legal/Compliance, and regional teams to translate requirements into scalable solutions; manage tradeoffs, scope, and timelines.
• Budgeting: Select and manage agencies/partners; set SLAs and delivery standards; manage budgets, forecasting, and value realization.
• Data Privacy: Ensure adherence to data privacy, consent management, cybersecurity standards, and brand/legal requirements; define governance for releases and change control.
• Lead, coach, and develop an internal team and extended matrix; define roles, capabilities, and ways of working to scale delivery.

• Must have 8–12+ years in digital experience, digital strategy, web, or eCommerce roles.
• Must have 5+ years in leading cross‑functional teams and agency partners.
• Demonstrated ability to define experience standards, govern content and product data, and improve end‑to‑end customer journeys.
• Strong experience leading UI/UX initiatives.
• User Experience leadership with working knowledge of infrastructure, cloud platforms, and Continuous Integration and Continuous Delivery practices.
• Oversee vendor selections and evaluations, including total cost of ownership, implementation complexity, and ecosystem fit.
• Ability to influence senior stakeholders, align competing priorities, and build high‑performing teams within a matrixed organization.
• Proven use of analytics, experimentation, and key performance indicator frameworks to improve acquisition, conversion, and engagement.
• Working knowledge of privacy and consent requirements, accessibility expectations, and secure‑by‑design practices for digital platforms.

• Content Management System landscape: Experience with enterprise platforms such as Adobe Experience Manager, Sitecore, Optimizely, Drupal, and headless or composable alternatives.
• Headless and hybrid Content Management System patterns: Decoupled front ends, content application programming interfaces, and omnichannel delivery.
• Content Management System vendor evaluation and selection: Total cost of ownership, implementation complexity, and ecosystem fit.
• Adobe Experience Manager familiarity
• Adobe Experience Manager Cloud Service awareness: Cloud migration considerations.

• Annual Bonus.
• Continuous professional development opportunities and an environment that fosters internal growth and mobility.
• Competitive compensation and benefits package which includes multiple healthcare options, tuition reimbursement, and matching 401k.
• Generous holiday schedule and paid time off to refresh and recharge.
• Employee pricing on our products and discount programs for travel, entertainment, and more.