Tradeshows Specialist

Tradeshow Specialist

Location: Onsite in Berlin, CT, 5 days a week.

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. The Door Security Solutions Sales and Marketing team represents more than 30 door, frame, and hardware brands, along with complementary products that come together to deliver comprehensive opening solutions that are safe, secure, and convenient.

The Tradeshow Specialist will support the execution and optimization of the company's physical brand presence across trade shows, customer engagement environments, training facilities, and other experiential marketing initiatives. This role will coordinate tradeshow logistics, manage branded assets, and ensure consistent product presentation across all customer‑facing and internal demonstration environments.

• Tradeshow Coordination & Execution:
  • Support planning, coordination, and execution of a high‑volume tradeshow program.
  • Ensure consistent brand representation, product accuracy, and operational excellence at all events.
  • Partner with product, sales, and marketing teams to align tradeshow content with commercial priorities.
  • Coordinate logistics including booth materials, shipping, installation, dismantle, and onsite support.
  • Manage vendor communications to ensure timely and cost‑effective delivery of services.
• Program Support:
  • Support the creation, installation, and maintenance of branded items across internal offices and customer locations.
  • Ensure current product offerings, brand standards, and messaging are accurately reflected.
  • Track assets, inventory, and lifecycle updates.
  • Coordinate repairs, refreshes, and updates to maintain quality and consistency.
• Program Operations & Logistics:
  • Maintain detailed project plans, schedules, and execution timelines.
  • Coordinate cross‑functional inputs to ensure readiness for events and installations.
  • Support budget tracking, purchase orders, and invoice reconciliation.
  • Ensure compliance with internal processes and operational standards.
• Data & Systems Support:
  • Support tracking of tradeshow performance, lead capture, and program activity.
  • Assist in maintaining reporting tools and dashboards for trade shows and related programs.
  • Partner with marketing and sales operations to ensure consistent lead capture and follow‑up processes.
  • Utilize systems such as Salesforce and Marketing Cloud to support data accuracy and reporting.

• Strong organizational and project management skills with the ability to manage multiple work streams simultaneously.
• Highly detail‑oriented with exceptional attention to detail; comfortable with execution in fast‑paced, deadline‑driven, tradeshow‑focused environments.
• Strong, clear, and effective communicator and cross‑functional collaborator with a commitment to quality and execution excellence.
• Proactive, reliable, and solutions‑oriented.
• Ownership of projects and follow‑through on deliverables.
• Customer‑focused mindset and commitment to delivering exceptional brand experiences.
• Multi‑tasker who can manage time and projects proficiently.
• Familiarity with the operational demands of tradeshow and related programs.
• Familiarity with fabrication, tradeshow booth production, or installation processes preferred.
• Ability to manage physical assets, inventory, logistics, and installation activities associated with tradeshow and experiential marketing programs.
• Balance strategic thinking with hands‑on execution.
• Balance day‑to‑day execution with broader program priorities.
• Support data tracking, reporting, and performance measurement.
• Travel (up to 30%) to meet requirements of trade shows and related items.

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred; or work experience commensurate with minimum high school/GED diploma.
• 3 – 5+ years of experience in tradeshow coordination, event marketing, or experiential marketing support.
• Experience supporting multi‑event or high‑volume tradeshow programs with strong understanding of logistics, timelines, and stakeholder coordination.
• Experience working with vendors, logistics providers, and…