Tradeshows Specialist

Tradeshow Specialist Location

This is an onsite position based out of Berlin, CT 5 days a week

ASSA ABLOY is a global leader in door opening solutions dedicated to providing a safe, secure, and accessible building environment. Every day, we help billions of people move through a safer, more open world with ease. If you’ve ever walked through an automatic door, stayed in a hotel, or gone through passport control, you’ve probably used one of our products or services.

The Door Security Solutions Sales and Marketing team represents more than 30 door, frame, and hardware brands, along with complementary products that come together to deliver comprehensive opening solutions that are safe, secure, and convenient. Our industry‑leading portfolio enables customers to achieve the highest levels of security, performance, and design from a single, trusted source — allowing for fully customized solutions tailored to their unique needs.

The Trade shows Specialist will support the execution and optimization of the company's physical brand presence across trade shows, customer engagement environments, training facilities, and other experiential marketing initiatives. This role will be responsible for coordinating tradeshow logistics, managing branded assets, and ensuring consistent product presentation across all customer‑facing and internal demonstration environments.

This individual will support a high‑volume tradeshow program while overseeing the maintenance, deployment, and lifecycle management of product marketing assets and demonstration environments. Success in this role will require exceptional organizational skills, attention to detail, strong project management capabilities, and the ability to manage multiple priorities in a fast‑paced environment.

• Support planning, coordination, and execution of a high‑volume tradeshow program.
• Ensure consistent brand representation, product accuracy, and operational excellence at all events.
• Partner with product, sales, and marketing teams to align tradeshow content with commercial priorities.
• Coordinate logistics including tradeshow booth materials, shipping, installation, dismantle, and onsite support.
• Manage vendor communications to ensure timely and cost‑effective delivery of services.

• Support the creation, installation, and maintenance of branded items across internal offices and customer locations.
• Ensure current product offerings, brand standards, and messaging are accurately reflected.
• Track assets, inventory, and lifecycle updates.
• Coordinate repairs, refreshes, and updates to maintain quality and consistency.

• Maintain detailed project plans, schedules, and execution timelines.
• Coordinate cross‑functional inputs to ensure readiness for events and installations.
• Support budget tracking, purchase orders, and invoice reconciliation.
• Ensure compliance with internal processes and operational standards.

• Support tracking of tradeshow performance, lead capture, and program activity.
• Assist in maintaining reporting tools and dashboards for trade shows and related programs.
• Partner with marketing and sales operations to ensure consistent lead capture and follow‑up processes.
• Utilize systems such as Salesforce and Marketing Cloud to support data accuracy and reporting.

• You have strong organizational and project management skills with the ability to manage multiple work streams simultaneously.
• You are highly detail‑oriented with exceptional attention to detail; you are comfortable with execution in fast‑paced, deadline‑driven, tradeshow‑focused environments.
• You are a strong, clear, and effective communicator and cross‑functional collaborator with a commitment to quality and execution excellence.
• You are proactive, reliable, and solutions‑oriented.
• You take ownership of projects and follow through on deliverables.
• You demonstrate a customer‑focused mindset and commitment to delivering exceptional brand experiences.
• You are a multi‑tasker who can manage time and projects proficiently.
• Familiarity with the…