Product Designer, Consumer UX; f​/m​/x

The role

Hello Fresh Group is building the next generation of consumer experiences across its portfolio — from discovery and personalization to shopping and subscription management. The Consumer UX team designs end-to-end experiences that are simple, delightful, and grounded in real customer needs.
This is a Staff-level individual contributor role for a designer who is a recognized expert. You bring outstanding craft, deep systems thinking, and sharp UX strategy, and you build on that depth to move into research too, shaping not just how experiences look and fit together, but which problems we solve and why. You set the quality bar for your alliance, take on ambiguous and interconnected design problems, and make the people around you better through influence rather than authority.
This is an individual contributor role. It carries no people-management or direct-report responsibility — your leverage comes from craft mastery, systems leadership, and cross-functional influence, not line management.
The T-shape we are hiring for:
We're looking for a strong T-shaped designer. The three deep vertical spikes are non-negotiable; the horizontal bar is what makes this a Staff role rather than a specialist one.

The depth (your three spikes)

• UX strategy: you inform which product problems to solve and why, tie those choices to business outcomes like conversion, retention, or engagement, and set the direction before design work begins.
• Systems thinking: you architect modular, sustainable systems and resolve design debt, delivering coherent experience narratives that hold together across flows, brands, and touchpoints.
• Craft mastery: you are a master of UI and UX design — layout, hierarchy, motion, typography, micro-interaction — and you hold that bar for an entire cross-functional unit.

The breadth (your bridge)

With that foundation, you move easily beyond design. You dig into research and synthesis with our researchers, and you work through technical constraints with our engineers. Moving comfortably across design, research, and delivery is how you drive innovation and better experiences. Moving comfortably across design, research, and delivery is how you drive innovation and better experiences.

Above all, we are looking for people who will
make Hello Fresh
better.We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

• Master-level experience design: Lead design from concept to execution and own the full experience across consumer touchpoints. As a master of UI and UX design, you deliver holistic experience narratives through strong UX strategy and hold the quality bar for your alliance, guiding peers in enhancing their craft.
• Systems thinking: Architect intuitive experiences within real technical constraints. Design modular systems that improve efficiency and resolve design debt, creating sustainable, long-term solutions that reach above and beyond individual product boundaries.
• UX strategy
  :
  Shape product strategy by combining AI analysis with human intuition to develop directions neither could produce alone. Translate insights into compelling narratives, triangulate data, and link design decisions to business and customer needs. Proactively identify strategic product opportunities and anticipate how AI changes user expectations.
• Bridge into research: Deeply understand the problem space and drive comprehensive data synthesis, deriving and articulating deep insights that shape both discovery and execution in your domain. Establish AI-assisted synthesis practices that move the team from data to insight faster while maintaining rigor, and mentor others in advanced research and analysis techniques.
• AI-native workflow: Push what's possible with AI — using it for complex, multi-step problems, defining what "good enough" means for AI-assisted work in your area, and designing AI-native features (assistants, recommendations, conversational surfaces) that feel helpful and earn user trust. You decide where humans stay in control and where AI can take…