Marketing and Communications Lead

About Fairpicture

Fairpicture makes ethical visual storytelling the norm. We work with 250+ visual creators across the Global South, helping NGOs, international organizations, and ethical brands tell stories that respect and represent the people involved. In 2025, we launched Fair Consent, a consent management platform that’s becoming a core pillar of how photographers and organizations handle the rights of the people they photograph and film.

We are a small, hands-on team of 20 people, 15 in Cairo and 5 in Switzerland. We’re growing and we need someone to make sure the right people know it.

Until now, growth has come mostly from business development, targeting ethical communication leaders. This is why most of our customers are tier one NGOs and International Organizations. Your role is to turn an already-strong reputation into a growth engine for a new global standard in ethical visual storytelling. We currently focus on B2B Enterprise, and want to expand to smaller teams as well as individual visual creators.

It’s an entrepreneurial position, where you start hands-on, end-to-end, to gradually build a crew of colleagues and freelancers around you to grow faster and better.

Being hands-on means writing, publishing, testing, iterating - while building the crew (probably for jobs like paid channels, SEO, design…). You’re the one who holds the strategy together and makes sure it gets executed to a high standard, whether that’s you doing it or someone you’ve briefed and are supervising.

You stay on top of what’s happening in our ecosystem - the World Disaster Report 2026 from IFRC, a debate around AI and image rights, new guidelines for visual storytelling from Bond, a shift in GDPR, or C2PA… - and you turn it into sharp, relevant content that speaks directly to our audience. Fast.

• Monitor what matters to our audiences: NGO communications, visual ethics, consent management, AI and image rights.
• Connect external news and trends to Fairpicture's story - with a clear point of view and fast turnaround.
• Write compelling Linked In posts, newsletters, and articles yourself - not just brief others to do it.

• Own Linked In strategy and execution (our primary B2B channel), email marketing, and website content.
• Produce a range of content formats: short-form social, long-form articles, case studies, event materials.
• Brief, manage, and quality-control freelancers (copywriting, design, video) with clear briefs and high standards.
• Oversee SEO performance and work with specialists where needed.

• Generate marketing qualified leads and maximize chances they register and get on board on their own, or reach out to our sales representatives for a meeting (big accounts only).
• Track and own the full funnel - from awareness to conversion. Build dashboards and reports that give the team clear visibility on what's working, run data-driven experiments to improve performance, and turn insights into decisions fast. You’re as comfortable in GA4 as you are in a content doc.
• Understand Linked In Ads, Google, and Meta well enough to supervise a performance marketing freelancer or contractor.
• Read the metrics that matter, know when to adjust spend or strategy, and hold the overall marketing budget.

• Use AI tools and marketing automation to work faster and smarter - content repurposing, social listening, lead-gen flows, reporting.
• Set up workflows that save time without sacrificing quality or brand voice.

Identify and prioritize relevant events where Fairpicture should have a presence - major conferences for NGO communication leads, consent and data rights forums, visual storytelling summits, and UN/INGO ecosystem gatherings

• Prepare and represent Fairpicture at these events: speaking slots, side meetings, partner activations, or simply being in the room and building relationships.
• Turn event participation into content and leads - before, during, and after.

• A strong, fast pen - you can write a compelling Linked In post in under an hour and a sharp newsletter in a morning.…