TikTok Host & Content Creator

MICHE Beauty is looking for a confident, energetic on-camera creator to serve as a face of the brand across Tik Tok LIVE and short-form social content. This person should be a natural communicator who genuinely loves to talk, connect with people, and engage with audiences in real time while making hair care education feel relatable and trustworthy. A strong passion for hair and hair care products is essential.

The ideal candidate is comfortable hosting Tik Tok LIVE shopping sessions—educating viewers on product benefits, demonstrating usage, answering questions, and driving conversions in an authentic, conversational way. They should be able to maintain strong on-camera energy, engage directly with comments, and confidently navigate challenging or negative questions while representing the brand professionally.

In addition to LIVE hosting, this role will create short-form content for Tik Tok and Instagram, including trend- driven videos, educational content, promotional clips, routines, and event coverage.

Key Responsibilities

• Host Tik Tok LIVE sessions focused on product education, demonstrations, and social commerce
• Engage with viewers in real time by answering questions, responding to comments, and driving conversions
• Create short-form video content for Tik Tok and Instagram (trends, tutorials, routines, product education, promotional content, and event coverage)
• Film and edit content independently using platform-native tools and software (e.g., Cap Cut, Final Cut Pro)
• Collaborate with social and marketing teams on content planning, ideation, and creative testing
• Monitor performance and adapt content style based on engagement and conversion insights
• Represent the brand voice and values consistently across LIVE and social content

Required

• Strong on-camera presence and comfort speaking live for extended periods
• Passion for hair care and genuine interest in educating and engaging the curly hair community
• Demonstrated ability to create short-form video content for Tik Tok and/or Instagram
• Basic video filming and editing skills using tools such as Cap Cut, Final Cut Pro, or similar
• Strong communication skills and ability to engage an audience in real time
• Comfort responding to live comments, questions, and feedback in a professional and brand-aligned way
• Ability to work collaboratively with social, marketing, and creative teams

Preferred

• ~2 years of experience as a content creator, brand creator, or on-camera personality
• Experience hosting Tik Tok LIVE or participating in live-selling environments
• Strong understanding of Tik Tok trends, content formats, and platform best practices
• Experience creating educational, trend-driven, and product-focused content
• Familiarity with the beauty, hair care, or lifestyle creator space
• Ability to analyze content performance and adapt based on what resonates with audiences

Location: This is not a remote position. We are looking for someone in the DMV Area (Washington, DC
• Maryland
• Virginia).