Principal Product Manager - Journey & Orchestration

Principal Product Manager - Journey & Orchestration Skip to main content

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Hybrid locations:
Bethesda, MD:
San Francisco, CA:
Palo Alto, CA:
San Jose, CA:
Seattle, WAtime type:
Full time posted on:
Posted Todayjob requisition :
R0064453
** Why Join GEICO?
** At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide.

Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States. When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.
** Principal Product Manager, Journey & Orchestration
**** About the job
** At GEICO, subsidiary of Berkshire Hathaway, we’re on a mission to redefine insurance through technology, innovation, and customer obsession.

You will work on GEICO’s
** customer engagement platform
** for creating and activating customer communications and marketing campaigns. We are evolving from messaging execution into a modern orchestration platform, with growing emphasis on self serve usability, multi channel orchestration, AI engagement, agentic workflows, and enterprise grade reliability.

This
** Principal Product Manager
** role owns
** journey and orchestration**, how customer engagement is designed, sequenced, and activated over time. You will shape the journey builder, lifecycle logic, and cross channel orchestration experiences that connect audience, content, and delivery into cohesive engagement flows.

You will drive automation and simplification across orchestration workflows, advance simulation and validation experiences, and help define the platform’s
** agentic future**, including goal based, AI assisted orchestration that helps teams choose the right path, timing, and channel mix. You will partner with product managers across customer data, content, and delivery to ensure orchestration works end to end.

This role is ideal if you enjoy complex workflow products with users, designers, and engineers, while building alignment with senior stakeholders. If you want to shape how GEICO orchestrates customer engagement today and its agentic future, we are looking for you.
** Key Responsibilities
**** Product vision & orchestration
*** Define the vision, strategy, and roadmap for journey and orchestration across the customer engagement platform
* Own the journey builder, lifecycle logic, and cross channel orchestration workflows for email, SMS, push, and emerging channels
* Connect roadmap priorities to engagement outcomes, including launch velocity, journey performance, and customer experience quality
* Define platform patterns that integrate orchestration with audience, content, and delivery capabilities
** Simulation, trust & simplification
*** Drive simulation, preview, and validation experiences that help teams test journeys before activation
* Simplify orchestration workflows through automation, templates, unified flows, and self serve guidance
* Improve visibility into dependencies, errors, and launch risk with clear safeguards for a regulated, high volume environment
** AI & agentic orchestration
*** Define product direction for AI assisted and agentic orchestration, including goal based engagement design, intelligent recommendations, and workflow automation
* Partner with AI engineering to turn intelligent orchestration opportunities into usable product experiences
* Collaborate with peer product managers across customer data, content, delivery, and analytics without…