Senior Manager, Audience Activation and Platform

# Senior Manager, Audience Activation and Platform Marriott Be  an Early Applicant Full Time senior Bethesda, Maryland, USPosted Today##

Role Overview Marriott is hiring a Senior Manager, Audience Activation and Platform. This is a full-time role in Bethesda. posted today. applications are still in the early window, before most candidates have applied. Full responsibilities, required qualifications, and the apply link are listed in the description below.## Resume Keywords to Include Make sure these keywords appear in your resume to improve ATS scoringSDKGoogle AnalyticsORBenefits

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Job Description ### JOB SUMMARYThe Sr. Manager of Audience Activation and Platform will be a key member of the Data Activation and Audience Strategy team at Marriott International spearheading omni-channel and data-driven experience activations for the world’s largest travel and hospitality company. Reporting to the VP of Data Activation and Audience Strategy, the role will be responsible for supporting the enablement of a customer-centric audience strategy driving orchestrated experience activations across channels and Marketing and Service touchpoints.

The Sr. Manager is a natural leader who will sit at the intersection of strategy and execution – working to translate strategic goals into actionable audiences, collaborating with Data, Digital and Global Technology teams to provision the necessary customer attributes and signals, and maintaining the platform responsible for the creation and distribution of enterprise audiences.

This role will play a key part in advancing a more unified and scalable approach to audience strategy and activation—helping bridge strategy, operations, and execution to deliver greater value to customers and the business.

CANDIDATE PROFILE Education and Experience Required
* 4 years of professional experience, demonstrating progressive career growth and a pattern of exceptional performance in strategic and analytically/data-oriented positions
* 4-year degree from an accredited university Business Administration, Hospitality Management, or related major
* Experience working with Customer Data Platforms (CDP), preferably Real-Time CDP and Adobe Experience Platform
* Experience with data, audience, and CRM functions within a large consumer-led business
* Proven skill in leading and influencing across multiple functional organizations (e.g., IT, Global, Marketing) in support of business priorities
* Demonstrated experience and success leading with influence across a highly-matrixed, cross functional organization

Education and Experience Required
* 4-year degree from an accredited university in a quantitative discipline (e.g., engineering, computer science, mathematics) or a technology discipline (e.g., computer science, information management)
CORE WORK ACTIVITIESPlatform Ownership:
* Serve as the primary business owner for the various platforms and capabilities to support audience activation (e.g., Customer Data Platform, Audience Manager, Liveramp, Google Analytics)
* Manage and support the prioritization of the audience platform backlog, including data enhancements and feature/capability enhancements
* Contribute to a governance and usage model that enables true democratization, scalability, and experimentation
* Stay abreast of emerging industry trends and best practices in data activation, audience management, and marketing technology to drive continuous improvement and innovation
* Collaborate with Data, Digital and Global Technology (GT) teams to integrate and streamline data sources, platforms, and systems for seamless data activation processes (e.g., Customer
360 and other integrated data products, data warehouse, SDK, Event Hub)
* Participate in vendor/partner product advisory councils to provide feedback and inform future product roadmaps
* Look for opportunities to rationalize audience platforms to streamline operations and drive cost efficiencies
* Perform key platform administration functions including usage advisory and user management

Personalization Activation:
* Work with business…