Lead Analyst; SA II

Position: Lead Analyst (SA II)
## Lead Analyst (SA II)申请locations:
USA
- Remote
- Maryland time type:
全职posted on:
今天发布job requisition :
R1127242本职位负责提供符合客户业务目标的分析,并保持、发展和超越客户绩效目标。
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* Job Description:

** We are seeking a detail-oriented and technically strong Lead Analyst to support analytics and measurement initiatives within Merkle’s health vertical. This role blends campaign performance analysis, data validation, and measurement support, with a focus on developing clear, actionable insights that inform marketing decisions. The ideal candidate brings strong SQL and dashboarding expertise, proficiency with modern data tools, and a strong interest in leveraging automation and AI-driven techniques to enhance analytical workflows and insight generation.
** Role Overview
** This role plays a key role in analytics execution and insight generation in support of campaign measurement, reporting, and data-driven decision-making. The Lead Analyst will work closely with internal teams and stakeholders to analyze performance, validate data, and help shape recommendations that drive measurable outcomes. A critical aspect of this role is clearly communicating insights and presenting findings to client stakeholders, while identifying opportunities to enhance workflows through automation and AI-assisted tools.
** Key Responsibilities
**** Campaign Performance, Reporting & Insight Development
*** Analyze campaign performance across email, CRM, and web channels
* Build and maintain dashboards that translate analyses into clear, actionable insights for decision-making
* Support and refine KPI frameworks, contributing to performance summaries and client-ready materials
* Apply analytical techniques (e.g., segmentation, trend analysis) to deepen insights and inform recommendations
** Measurement & Data Management
*** Support data onboarding, validation, and integration
* Validate outputs and ensure data quality through a strong understanding of underlying data and methodologies
* Contribute to measurement initiatives (e.g., attribution, audience, cross-channel analysis)
* Identify opportunities to improve measurement and reporting through automation and AI-assisted tools
* Collaborate with internal teams and partners to ensure data accuracy and alignment
* Follow data governance and privacy guidelines
** Project Ownership, Communication & Collaboration
*** Own delivery of assigned work streams, ensuring timely and accurate outputs
* Collaborate with cross-functional teams including CRM, data, and client stakeholders
* Present insights and recommendations to client stakeholders in a clear, structured, and actionable manner
* Communicate findings effectively through dashboards, summaries, and presentations
* Identify risks or dependencies and proactively escalate or address as appropriate
** Continuous Improvement & Innovation
*** Identify and drive improvements in analytics and reporting workflows
* Leverage automation, reusable code, and emerging tools to drive efficiency
* Apply AI-assisted methods to enhance analysis and reporting where appropriate
* Stay informed on evolving analytics and measurement best practices
** Qualifications
* ** 4–7+ years in marketing analytics or a related field
* Strong proficiency in SQL and data analysis
* Hands-on expertise in building and maintaining dashboards (e.g., Tableau, Power BI), with a focus on usability and actionable insights
* Demonstrated ability to translate data into clear insights and business implications
* Proven capability to present insights and recommendations to client or stakeholder audiences
* Strong organizational skills and ability to manage multiple priorities
* Experience with common analytical techniques (segmentation, trend analysis, modeling)
* Proactive interest in leveraging automation and AI-driven tools to improve analytical workflows, efficiency, and insight generation
* Solid understanding of data privacy and governance fundamentals
** Preferred Qualifications
*** Background in healthcare, pharmaceutical, or consumer health analytics
* Experience in Python for data analysis and automation
* Familiarity with Snowflake or similar cloud data platforms
* Exposure to guiding junior team members is a plus

The annual salary…