Senior UX Researcher

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.

Why Join GEICO? At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

GEICO is seeking a highly skilled and experienced Senior Researcher, UX Research. As a UX Researcher, you will have a critical role in shaping the user experience of our products and services by utilizing insightful research and data-driven insights.

This position is a hybrid role that requires to be on-site 2-3 days a week at one of the following locations:
Bethesda, MD;
Palo Alto, CA;
Seattle, WA.

• Collaborate with cross-functional teams, including product managers, designers, and engineers, to execute research studies and experimentation.
  
  Proactively identify research opportunities and follow through the process from scope, execution, analysis, delivery, and measurement.
• Apply a mixed-methods approach — combining qualitative methods (interviews, ethnography, usability testing) with quantitative methods (surveys, usage analytics, experimentation) — across all phases of the research process, from recruitment and study design through analysis and reporting, to generate insight into user needs, behaviors, and product usage/performance.
• Use usage and behavioral analytics to identify friction, drop-off, and opportunity areas across the end-to-end user journey, triangulating quantitative signals with qualitative findings to explain the "why" behind the data.
• Design, run, and analyze experiments (A/B and multivariate tests) to validate hypotheses and measure the impact of design and product changes on user behavior and business outcomes.
• Conduct journey mapping, task analysis, and service/experience blueprinting to map end-to-end experiences, and connect tactical findings to the broader context of customers' lives, goals, and circumstances beyond a single product interaction.
• Analyze research data, identify patterns, and generate actionable insights that drive actionable insights and informed design decisions. Communicate research findings to stakeholders clearly and compellingly through reports, presentations, and interactive workshops.
• Incorporate AI into the research practice — using AI tools to accelerate analysis, synthesis, and reporting — and contribute research on how customers experience, trust, and adopt AI-driven product features.
• Collaborate closely with product managers, designers, engineers, and other stakeholders to advocate for user-centered design principles. Act as a strategic partner, providing valuable insights and recommendations throughout the product development lifecycle
• Stay current with the latest research methodologies, tools, and industry trends, including emerging AI capabilities and experimentation practices. Continuously evaluate and improve research practices, ensuring the team has the right resources and techniques to deliver impactful results.

• Bachelor’s Degree in a related field
• 5+ years of experience (or 3+ with Masters degree) in user experience research
• 5+ years of experience in qualitative and quantitative research…