Senior Director, Marketing Strategy and Engagement

Senior Director, Marketing Strategy and Engagement

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Georgetown University comprises two unique campuses in the nation’s capital. With the Hilltop Campus located in the heart of the historic Georgetown neighborhood, and the Capitol Campus, just minutes from the U.S. Capitol and U.S. Supreme Court, Georgetown University offers rigorous academic programs, a global perspective, and unparalleled opportunities to engage with Washington, D.C. Our community is a close-knit group of remarkable individuals driven by intellectual inquiry, a commitment to social justice, and a shared dedication to making a difference in the world.

The Senior Director of Marketing Strategy and Engagement at the Georgetown Berkley School of Nursing (BSON) will lead the development and execution of integrated marketing strategies that advance the school’s reputation, enrollment, and partnerships across all programs. The position is a new role. The Berkley School of Nursing operates a hybrid marketing structure, leveraging support from university-led teams and external vendors.

• Oversee Salesforce Marketing Cloud and work with internal and external stakeholders in implementation of web-based technologies such as generative AI, chatbots, etc. focused on lead acquisition.
• In collaboration with senior leaders, define and administer the marketing strategy for BSON across programs and offerings, establishing KPIs to drive enrollment and meet goals.
• Integrate and coordinate marketing communications strategy across BSON (working directly with admissions, clinical placement, and advising), providing both strategic and operational oversight.
• Define school annual marketing priorities, audience determination, and goals reflecting the school/unit’s unique mission and audience.
• Elevate brand awareness through internal and external partnerships.
• Support the management of external marketing firms in an integrated marketing strategy which includes full funnel paid social, search, native, out-of-home, digital, sponsored content, video, blog, event, and email journey communication campaigns.
• Develop messaging for all advertising channels, including SEM campaigns, enrollment marketing messaging, and external facing materials to support recruitment goals.
• Manage data collection, marketing efforts, and final approvals to ensure accurate and strategic submissions that impact rankings.
• Build out and manage a high-performance marketing team.

The Senior Director of Marketing Strategy and Engagement reports directly to the Vice Dean of Operations at BSON and works alongside other senior leadership, including the Dean of BSON, Vice Dean for Academic Faculty Affairs, the Associate Dean of Student Affairs, the Director of Admissions, Director for Clinical Education & Partnerships, Assistant Dean for Innovation & Program Development, Assistant Dean for APRN Programs, finance departments, and Specialty Track Directors at all levels.

Incumbent will coordinate with a centralized marketing hub at GU Medical Center. The Senior Director of Marketing Strategy and Engagement is charged with fostering an inclusive and high-performing culture.

• A Bachelor degree required in business, marketing, journalism, public relations, English, liberal arts, or a related field.
• Minimum 6-8 years in marketing (higher education or online marketing management a plus).
• Exemplary interpersonal, communication, and conflict management skills. Ideal candidates will have an entrepreneurial, positive, inclusive spirit that is ready to ideate and build at the BSON.
• Must be able to work with and exhibit a consultative communication style to various constituencies including prospective students, current students, alumni, faculty, and staff.
• Minimum 2-3 years in a supervisory role with experience building high performing teams.
• Must be able to think strategically in the delivery of programs and services.
• Must be comfortable working with technology, analyzing market data, learning new systems and have demonstrated strong attention to…