Assistant Director, Property Marketing

Enterprise is a national nonprofit that exists to make a good home possible for the millions of families without one. We support community development organizations on the ground, aggregate and invest capital for impact, advance housing policy at every level of government, and build and manage communities ourselves. Since 1982, we have invested $80.9 billion and created 1 million homes across all 50 states, the District of Columbia, Puerto Rico and the U.S. Virgin Islands – all to make home and community places of pride, power and belonging.

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At Enterprise, you’ll be part of a diverse, committed team making a difference every day. You will collaborate with some of the smartest minds and biggest hearts in our field. You’ll be empowered to drive systems change and take bold steps to advance racial equity. And you will find a career home where you’re valued and supported in your growth journey.

Enterprise offers career opportunities in our offices across the country with an exceptional benefits package.

The Assistant Director, Property Marketing plays a critical role in driving revenue, occupancy, and portfolio performance across Enterprise Residential’s multifamily communities. This role accelerates qualified lead generation, helps stabilize underperforming and at-risk properties, and strengthens brand positioning in competitive and evolving markets.

Working under the direction of the Director, Property Marketing, the Assistant Director supports the planning, execution, and optimization of marketing strategies for a defined portfolio that may include new construction, redevelopment, rehabilitation, and stabilized assets. This position serves as a strategic yet hands‑on marketing partner—translating data and market insights into actionable plans that convert prospects into residents while supporting on‑time and accelerated lease‑up goals.

As the primary marketing partner to assigned property and leasing teams, this role proactively identifies occupancy risks, recommends targeted interventions, and ensures marketing investments are measurable, efficient, and aligned with portfolio and organizational goals.

• Plan and execute targeted, data-driven marketing strategies that increase demand and generate qualified conversion-ready resident leads across assigned properties, in alignment with portfolio goals and brand standards.
• Activate and optimize campaigns across digital channels—including ILS, paid media, email, social, and property websites, with a deliberate focus on message clarity, and eligibility alignment, to drive prospects-to-lead and lead-to-lease conversion.
• Monitor performance at the property level and adjust tactics to improve cost per lead, cost per lease, and overall leasing efficiency.

• Identify properties trending toward underperformance and proactively implement marketing interventions to stabilize occupancy.
• Develop and execute clear, actionable improvement plans—including campaign refreshes, advertising adjustments, and localized outreach strategies.
• Partner with property management and leasing teams to remove marketing-related barriers to leasing success (prospect readiness, bottlenecks, and workflow impacts), ensuring efforts support—not overwhelm—on-site operations.

• Develop and execute high-impact marketing plans for new construction, redevelopment, and rehabilitation communities, supporting strong pre‑leasing interest and sustained leasing momentum.
• Launch and manage pre‑leasing campaigns, outreach initiatives, and community-specific activations in coordination with portfolio-level playbooks.
• Maintain campaign momentum throughout the lease‑up lifecycle, monitoring performance and recommending tactical adjustments to support on‑time or accelerated stabilization.

• Implement property-level brand positioning and messaging that align with established brand standards and portfolio strategy.
• Monitor competitive…