Marketing Manager, Paid Social

Marketing Manager, Paid Social

About The Role:

Seeking a Marketing Manager, Paid Social to join growing Marketing team. The Paid Social Marketing Manager will be responsible for leading and executing our social media advertising campaigns, with a focus on Meta (Facebook and Instagram) platforms. The ideal candidate will have a strong background in agency and retail environments, expertise in product catalogs, creative collaboration, project management, and cross-functional teamwork.

You will play a critical role in developing and managing paid social strategies, ensuring effective targeting, creative execution, and optimal performance across all social channels.

• Develop, implement and manage comprehensive paid social media strategies to achieve business objectives across Meta, Pinterest, Tik Tok, Snapchat, etc. platforms.
• Oversee the execution and optimization of product catalogs to create dynamic and personalized ad experiences.
• Work closely with creative teams to develop engaging and effective ad creatives and review copy.
• Lead and manage multiple projects simultaneously, ensuring timely execution and delivery.
• Oversee agency performance, track KPIs, and evaluate campaign effectiveness while making data-informed recommendations for continuous improvement. Adjust plans on daily, weekly, and monthly level to ensure campaigns are hitting top line goals.
• Collaborate with Director, teams, and agencies on adjustments to the digital advertising budget effectively, allocating resources for maximum impact and efficiency across campaigns on a daily, weekly, and monthly pacing.
• Use analytics tools like Adobe and in-platform analytics to track, analyze, and report on key performance indicators.
• Collaborate with the customer insights team on weekly and monthly reporting. Provide regular performance reports and insights to key stakeholders.
• Identify growth opportunities through data analysis, A/B testing, and market research.
• Continuously test creatives, campaigns, and audiences to drive improvements.
• Participate in platform Beta programs and test new features to stay ahead of trends and improve account performance.
• Manage and develop direct reports and foster career development.

• Bachelor's degree in marketing, business, or related field.
• 7+ years of experience in paid social media marketing, with a focus on Meta platforms. From creation to optimization to analysis. With a focus in retail and paid media.
• Analytical mindset with the ability to interpret data and make strategic recommendations.
• Proficiency in Mar Tech tools for campaign automation and optimization.
• Strong project management skills with a focus on timely execution.
• Experience managing and optimizing digital advertising budgets effectively.
• Ability to stay updated on industry trends, algorithm changes, and emerging technologies in the digital marketing space.
• Relevant certifications from platforms like Facebook Blueprint, Google Ads/Analytics, or others can be a plus.
• Agency experience preferred (not required).

• 5-6 minimum years of experience in paid social managing large budgets
• Expert in Meta Ads Manager (pixels, Events Manager, MetaCAPI integrations)
• Strong analytical skills; ability to design/interpret MMM, brand lift studies, test/control experiments
• Product catalog / Commerce Manager experience (essential for retail/e-commerce)
• Budget management (multi-million $)
• Audience segmentation & targeting strategies
• People & project management
• Retail/e-commerce experience
• Experience launching new channels (Pinterest, Tik Tok, Reddit, Snapchat)

Dexian stands at the forefront of Talent + Technology solutions with a presence spanning more than 70 locations worldwide and a team exceeding 10,000 professionals. As one of the largest technology and professional staffing companies and one of the largest minority-owned staffing companies in the United States, Dexian combines over 30 years of industry expertise with cutting-edge technologies to deliver comprehensive global services and support.

Dexian connects the right talent and the right technology with the right organizations to deliver trajectory-changing results that help everyone achieve their ambitions and goals. To learn more, please visit

Dexian is an Equal Opportunity Employer that recruits and hires qualified candidates without regard to race, religion, sex, sexual orientation, gender identity, age, national origin, ancestry, citizenship, disability, or veteran status.