Consulting: Research Manager (B2B

Who We Are

Marketbridge partners with leading B2B brands to create unified Go-to-Market®systems that connect strategy, AI, creativity, activation and measurement. With a team of 350+ across North America and Europe,Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors. For more information, please visitwww.marketbridge.comand

Marketbridge is seeking an experienced Manager, Market Research,to join our Consulting Go-to-Market team.

This position will focus onprovidingcomprehensive, detailed and focused intelligence to our clients using both quantitative and qualitative analysis for custom, detailed insights, as well as for recurring benchmark reporting.

The Market Research Manager will help build up our primary research practice by fulfilling research projects, building a team of analysts as the teamgrows,and supporting business development opportunities with both current clients and new prospects. Thisrole is player & coach, primarily responsible in leading defined research projects using the appropriate researchmethodologyand supporting techniques to meet a client’s defined business objective. Depending upon the selected methods, the Manageris responsible forthe development of the research methodology, fulfilling the execution of the analysis, selecting appropriate top-tier vendors/partners where necessary, compiling the necessary recommendations and then delivering the resulting analysis.

• Use quantitative and qualitative analysis to make informed conclusions on defined areas of interest to a client

• Conduct intensive discovery sessions with clients and stakeholders to ensure the right objectives are being pursued

• Conduct in-depth data analyses using traditional and advanced methods

• Author reports of findings, illustrating data graphically and translating complex findings into insights

• Support inbound marketing efforts by contributing to industry relevant blogs

• Design market surveys to discover customer or partner preferences, needs, buyer journeys, etc.

• Straddle multiple research projects at the same time

• Evaluate program methodologies,vendors and research tools on a regular basis to ensure
  
  Marketbridge is using best-in-class for these given areas

• Support and mentor the team in primary research best practices

• 5-7 years of market research experienceinB2
  
  Benvironments

• Proficient in performing qualitative and quantitative analysis (e.g., Power BI, SQL, Python, etc.)

• Comfortable selecting and executing the most appropriate researchmethodologyand techniques to meet a client’s needs,including advanced methodologies (e.g.,Max Diff, Choice Based Conjoint, Gabor-Granger, etc.)

• Proficient in building,executing and analyzing research questionnaires and surveys anddesigningmoderator guides

• Experienced in leading in-depth interviews as the moderator

• Experienced in client management and interactions to includemeetingwith business unit executives

• Experienced inidentifyingkey research opportunities, draftingproposalsandpresenting to prospects

• Familiarity with health insurance, financial services, or tech verticals is a plus

• Excellent verbal, writing, and editorial skills in addition to skills already outlined above

• Persuasive and goal-oriented

• Possesses an energetic, outgoing, and friendly demeanor

• Self-motivated, competitive and upbeat attitude with a drive tosucceed

• Able to multitask, prioritize, and manage time efficiently

• Ability to work independently or as an active member of a team

• Fluency in MS Office

Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.

Howwe work together matters just as much as the work itself. Our values shape how we operate day to  Kindmeans treating teammates with respect and showing up for one  Open reflects how we collaborate, share perspectives, and give clear, honest  Real speaks to a culture of authenticity, where people can speak up and be  Brave pushes us to challenge assumptions, think critically, and pursue ideas that lead to real…