Marketing Workflow & Process Excellence Manager

The Opportunity

Implements tactical process improvement goals that drive efficiency, scalability, and innovation across business functions. Contributes significantly to the achievement of strategic business objectives by leading efforts in workflow optimization, automation, and operational risk reduction. Manages large process improvement projects and/or processes, overseeing initiatives such as enterprise-wide process standardization, advanced workflow redesigns, and compliance-driven business improvements. Directs the activities of others within projects, ensuring alignment with best practices, organizational goals, and industry benchmarks.

Works on complex problems requiring an in-depth evaluation of multiple variable factors, including resource allocation, regulatory adherence, and technology integrations. Adapts precedents and may make departures from traditional approaches to develop innovative solutions that streamline operations and enhance productivity. Communicates with and influences senior management, providing insights into process optimization strategies, automation frameworks, and efficiency-driven cost reductions. Enhances relationships and networks with senior internal and external partners who may not be familiar with process improvement methodologies, often requiring persuasive communication to align stakeholders with strategic objectives.

• Education:
  
  Bachelor's Degree in Business, Marketing, Management, or a related field.
• Experience:
  
  5+ years of experience in business process improvement, workflow management, project management, business transformation and operational excellence.
• 2+ years of people leadership experience and driving organizational initiatives.
• Experience administering or governing enterprise workflow and project management platforms such as Adobe Workfront.
• Strong knowledge of process improvement methodologies, change management principles, and operational performance management.
• Proven ability to lead cross-functional initiatives and influence stakeholders at multiple organizational levels.
• Experience with Agile, Lean, Six Sigma, or related methodologies preferred.
• Strong leadership, coaching, and team development capabilities.
• Advanced knowledge of marketing process management, workflow optimization, and operational excellence principles.
• Experience administering and governing enterprise workflow platforms such as Adobe Workfront.
• Strong analytical, problem-solving, and decision-making skills.
• Experience designing and implementing marketing processes, automation solutions and workflow technologies.
• Strong understanding of governance, change management and organizational adoption practices.
• Strong communication, presentation, facilitation and relationship management skills.
• Experience leveraging AI and automation technologies to improve operational effectiveness.

• Team Leadership Manage, coach, and develop a team of Workfront Administrators and Marketing Process professionals. Establish team goals, priorities, and performance expectations aligned with organizational objectives. Allocate resources and oversee execution of operational and strategic initiatives. Foster a culture of accountability, collaboration, and continuous improvement.
• Workfront & Technology Leadership Own the administration, governance, optimization, and adoption of Adobe Workfront and related workflow technologies. Establish platform standards, best practices, and governance processes. Oversee reporting, automation, integrations, system enhancements, and release management activities. Develop and maintain the Workfront roadmap to support evolving business needs.
• Process Improvement & Implementation Lead the design, implementation, and optimization of marketing processes and workflow solutions. Translate business requirements into scalable system configurations, automations, reporting, and workflow designs. Drive process standardization, operational efficiency, and continuous improvement initiatives across marketing functions. Identify opportunities to leverage automation, AI, and technology solutions to improve productivity and effectiveness.
• Performance & Stakeholder Management Establish and monitor KPIs, adoption metrics, service levels, and operational performance measures. Partner with marketing leaders to prioritize initiatives and drive organizational change. Communicate progress, risks, and recommendations to leadership and key stakeholders. Ensure solutions deliver measurable business value and support strategic objectives.

Disclaimer:
The above statements are intended to describe the general nature and level of work being performed by employees assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of employees assigned to this position.

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