Growth Marketing Specialist

Job Summary

We are seeking a results‑driven Marketing Performance & Growth Specialist to strengthen our digital presence, increase website traffic, and improve lead conversion. This role is focused on SEO, analytics, and website performance, working alongside our creative/brand lead to create a fully connected and high‑performing marketing engine.

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• Improve search engine rankings and overall online visibility
• Optimize website pages, content, and structure for SEO
• Identify and execute opportunities to increase high‑quality organic traffic
• Monitor keyword performance and adjust strategy accordingly

• Make routine website updates without reliance on outside developers
• Improve site performance, speed, and user experience
• Create and optimize landing pages for promotions, inventory, and campaigns
• Conduct A/B testing on pages and calls‑to‑action to improve conversion rates

• Track performance across:
• Website traffic (Google Analytics or similar)
• Social media channels
• Email and SMS campaigns
• Paid advertising efforts
• Turn data into clear, actionable insights and recommendations
• Provide consistent, easy‑to‑understand reporting to leadership
• Identify what’s working, what’s not, and where to invest

• Connect marketing channels into a cohesive customer journey
• Improve conversion paths from first interaction to lead/sale
• Collaborate with creative/brand lead to align messaging and execution
• Support long‑term growth strategy with data‑backed recommendations

• Proven experience in digital marketing, SEO, or growth marketing
• Strong understanding of SEO best practices and tools
• Experience with Google Analytics (or similar platforms)
• Ability to interpret data and translate it into actionable strategies
• Experience managing or updating websites
• Strong problem‑solving and analytical thinking skills
• Ability to work independently and prioritize high‑impact initiatives

• Experience with website platforms
• Basic understanding of HTML/CSS or web performance optimization
• Experience with A/B testing tools and CRO (conversion rate optimization)
• Familiarity with paid media performance tracking
• Experience integrating marketing platforms (CRM, email, etc.)

• Ability to sit and work at a computer for extended periods of time
• Ability to use standard office equipment including computers, phones, and printers
• Ability to occasionally stand, walk, bend, and lift up to 25 pounds
• Ability to travel occasionally for events, trade shows, or company functions if needed
• Ability to visually review digital content, reports, and website materials
• Ability to communicate effectively in person, by phone, and electronically

Please note this job description is not designed to cover or contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.