Senior Manager, US Vaccines Consumer Marketing

Locations

• United States
  - Pennsylvania
  - Collegeville
• United States
  - New York
  - New York City

As Senior Manager, Consumer within Pfizer’s Vaccines Consumer team, you will be responsible for developing and executing branded consumer strategies and tactics across Prevnar Peds and Prevnar Adult. You will lead initiatives such as website and platform migrations, CRM, influencer programs, patient education assets, and coordinate pull‑through across channels to support one of Pfizer’s strongest vaccine pipelines.

• Support the Director(s) in developing and executing branded consumer strategies, campaigns, and messaging across Prevnar Peds and Prevnar Adult, keeping customer insights at the forefront and translating them into on‑strategy tactics.
• Manage branded website and platform migrations across the Prevnar portfolio, including Zenith migrations for Prevnar Peds and Prevnar Adult (English and Spanish) and ongoing site updates, ensuring a seamless and compliant consumer experience.
• Manage Prevnar Peds CRM (email and SMS) and patient education assets across both brands, including English and Spanish brochure suites, tactic refreshes, and doctor discussion guides, ensuring materials reflect current recommendations and the consumer campaign strategy.
• Support Prevnar Peds influencer programs – core program and segment‑test sprints – in partnership with the CMO organization, ensuring messaging aligns with brand strategy and compliance.
• Partner with the Media and Pfizer BAI/analytics teams to support digital, social, and search execution and embed measurement (dashboards, KPIs, tracking), adjusting based on insights.
• Collaborate and align with the Director(s), Vaccines Consumer leads, and cross‑functional partners to ensure plans work in synergy and deliver a cohesive consumer experience across the Prevnar portfolio.
• Flex to support other Vaccines Consumer brands and priority work streams across the portfolio as business needs evolve.
• Conduct all responsibilities in accordance with Company policies, with a strong adherence to Pfizer Core Values, including compliance.

• Experience in the pharmaceutical, biotech, device or diagnostic industry: 6+ years with BS/BA; 5+ years with MBA.
• Consumer marketing experience with proven ability to deliver in fast‑paced and highly competitive environments.
• Experience working across different channels; digital/social experience required.
• Ability to understand consumer needs and translate these into meaningful strategies and tactics.
• Demonstrated creativity and innovative idea development.
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership.
• Demonstrated success in maintaining productive collaborative relationships with internal and external business partners.
• Ability to create modular content and channel mix to respond to real‑time customer behavior.
• Strong strategic skills, including creativity and effectiveness in identifying and managing major strategic challenges; can manage through ambiguity.
• Demonstrated ability to effectively lead and navigate within a complex organizational matrix, achieving results through others across functions, geographies, and a variety of personality styles.
• Ability and eagerness to challenge status quo, act decisively, and operate successfully in an empowered organization.
• A commitment to excellence – both in the results achieved and in how they are achieved.

• Prior Vaccines experience helpful, but not required.
• Retail/pharmacy marketing experience, including development of in‑store patient‑facing materials and trade partner collaboration, is a meaningful plus.
• Experience working in a matrixed marketing organization, including collaboration with a centralized creative/CMO function on unbranded or disease‑awareness campaigns.
• Champion innovation, seek learnings from other brands and other industries to innovate and enhance plans.
• Embraces a culture of collaboration and teamwork.
• Demonstrated ability to work effectively in a cross‑functional team and lead colleagues outside of a direct reporting relationship through influence and…