Director, Community Marketing

Location

Home-based or Hybrid, Eastern Time Zone, United States.

Bentley is seeking a strategic, creative, and dynamic community marketing leader to help shape and execute the next evolution of our community experience. This role will translate Bentley’s broader community vision into a clear strategy, roadmap, and operating model for engaging users, developers, technical audiences, and customers across our community ecosystem. The Communities Hub will be a core pillar, but this leader must think beyond a single owned platform, understanding where Bentley users already gather, learn, share, and influence one another, and helping Bentley show up in ways that are valuable, credible, and connected.

This is a senior player-coach role for someone who can lead a small team, bring structure to ambiguity, move quickly, and turn strategic direction into focused execution. The right person will understand how community supports top-to-middle funnel user and customer engagement while creating stronger pathways into advocacy, executive & advisory engagement, and other high-value customer experiences.

As Bentley evolves in a world shaped by AI and changing user expectations, this leader will also help identify how AI can make community more useful, personalized, scalable, and insight-driven over time.

• Translate Bentley’s community vision into a clear strategy, roadmap, and operating rhythm.
• Develop a deep understanding of Bentley users, developers, and technical audiences, including where they already engage across Bentley-owned spaces, external communities, technical forums, practitioner networks, industry groups, peer communities, events, and in-person spaces.
• Shape a connected community ecosystem that brings together the Communities Hub, user groups, developer programs, peer engagement, community-led content, in-person activations, and advocacy pathways.
• Partner with the social media team to identify community-relevant social spaces and determine how Bentley can participate in ways that are credible, useful, and aligned to the broader social strategy.
• Position the Communities Hub as a trusted front door where users can discover content, access resources, engage with Bentley, connect with peers, and participate in relevant programs.
• Build a top-to-middle funnel community approach that supports discovery, education, engagement, peer connection, and long-term relationship building.

• Serve as the corporate marketing point person for developer community engagement, partnering across product, developer relations, and technical teams.
• Help scale and connect developer-focused initiatives such as Dev Days, hackathons, technical community programs, and community hub experiences.
• Work cross-functionally to improve the developer journey within Bentley and ensure technical audiences have clearer pathways to resources, programs, content, and connection.
• Explore how AI can improve community discovery, onboarding, personalization, content recommendations, peer connection, support pathways, and insight generation.
• Ensure Bentley’s community approach reflects where the company is going as a platform company in a world increasingly shaped by AI and open ecosystems.

• Develop the strategy and execution plan for community-led programs across the Communities Hub, user groups, digital engagement, peer connection, meetups, and selective in-person activations.
• Create a more connected model across community programs so they feel intentional, valuable, and aligned to broader customer engagement goals.
• Lead and develop a small, high-impact team responsible for community programming, platform experience, and user group engagement.
• Operate as a player-coach, setting clear priorities and standards while guiding the team toward strong execution.
• Use community insights, feedback, and engagement patterns to inform programming, communications, product engagement, and future investment.

• Bentley has a clearer, more actionable community strategy that connects owned platforms, external and social…