Freelance Paid Marketing Analyst

Vestwell is the financial technology company powering the new savings economy. Our platform redefines how people save for the critical aspects of life across retirement, education, and healthcare savings needs. Today, Vestwell enables over 350,000 businesses and over 2M active savers, with over $50B in assets saved across all 50 states. Vestwell's platform serves a diverse clientele, including financial advisers, employers, third‑party administrators, financial institutions, payroll providers, government agencies, and individual savers.

We're looking for a Paid Marketing Analyst to join our growth marketing team on a contract basis and support the top of our funnel. In this role you will manage our paid programs across Google and Linked In, refining targeting, and testing creative and landing pages to drive clicks and capture leads and support lifecycle email execution and marketing infrastructure.

This role requires someone who is analytical and comfortable navigating ad platforms day to day – building and optimizing campaigns, digging into performance, and iterating quickly to find what works. It also requires strong creative instincts to write ad copy that converts, and the ability to stay organized across multiple campaigns erience in financial services or fintech is a plus.

• Build and manage our paid ad campaigns day to day across Google Search and Linked In
• Create engaging ad copy, creative, and landing pages that drive clicks and capture leads
• Sharpen our search terms and audiences so our ads reach the right people
• Test and iterate on copy, creative, budget, and audiences to build our best‑performing campaigns
• Build and deploy email campaigns against the marketing calendar
• Monitor the shared inbox and handle responses and opt‑outs
• Own email health and deliverability — sender reputation, list hygiene, and inbox placement
• Report on email metrics — opens, clicks, conversions, and engagement trends

• 3‑5 years of experience in paid/growth marketing or a similar analytical marketing role
• Hands‑on experience running campaigns in ad platforms, specifically Google Ads and Linked In Campaign Manager
• Experience with Hub Spot or another email service provider (ESP)
• Strong analytical skills — comfortable pulling, interpreting, and reporting on campaign metrics
• Solid copywriting instincts for ads and landing pages
• Detail‑oriented and organized, with the ability to manage multiple campaigns at once
• Excellent written communication skills
• A start‑up mentality — adaptable, collaborative, and comfortable with shifting priorities

This is a full‑time contract role (approximately 6 months), with potential to turn into full‑time. The expected target rate for this position is $35‑$45 per hour.

We prioritize employee wellbeing through comprehensive health benefits, generous time off, a dedicated Employee Wellbeing Committee, and a hybrid work model that offers flexibility while providing access to our collaborative offices in Midtown Manhattan, Austin, King of Prussia, and Scottsdale. As a company focused on helping people save for the future, we also offer a competitive 401(k) plan.