Content Marketing Manager

Integri Chain is the data and application backbone for market access departments of Life Sciences manufacturers. We deliver the data, the applications, and the business process infrastructure for patient access and therapy commercialization. More than 250 manufacturers rely on our ICyte Platform to orchestrate their commercial and government payer contracting, patient services, and distribution channels. ICyte is the first and only platform that unites the financial, operational, and commercial data sets required to support therapy access in the era of specialty and precision medicine.

With ICyte, Life Sciences innovators can digitalize their market access operations, freeing up resources to focus on more data-driven decision support. With ICyte, Life Sciences innovators are digitalizing labor-intensive processes – freeing up their best talent to identify and resolve coverage and availability hurdles and to manage pricing and forecasting complexity.

We are headquartered in Philadelphia, PA (USA), with offices in:
Ambler, PA (USA);
Raleigh, NC (USA);
Pune, India; and Medellín, Colombia. For more information, visit , or follow us on Twitter @Integri Chain and Linked In.

The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.

• Defining content goals tied to business objectives (awareness, pipeline, retention)
• Building and managing an editorial calendar
• Identifying target audience personas and mapping content to their journey stages

• Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
• Managing freelancers, agencies, or internal subject matter experts
• Ensuring brand voice and messaging consistency across all content

Conducting keyword research and optimizing content for search

• Distributing content across owned, earned, and paid channels
• Managing content on the website/CMS

• Creating gated assets (guides, reports) for lead capture
• Supporting sales with enablement content (one-pagers, battle cards, FAQs)
• Partnering with demand gen on nurture emails and campaign content

• Tracking content metrics (traffic, engagement, leads, pipeline influenced)
• Reporting on what's working and iterating based on data

• Working closely with product, sales, and customer success to source insights and stories
• Partnering with design for content production

In a B2B context like Integri Chain, this role would also involve things like thought leadership content tied to market access and pharma commercialization topics,
customer stories and case studies
, and content that supports a longer, more complex sales cycle.

• 3-5 years of content marketing experience, with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
• Bachelor's degree in Marketing, Communications, Life Sciences, English, Journalism, or related field
• Proven writing portfolio demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)
• Experience owning a content calendar and managing multiple concurrent projects/deadlines independently
• Hands‑on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially Linked In)
• Familiarity with SEO best practices and increasingly, AEO/answer engine optimization for AI‑driven search
• Experience with marketing automation and CMS platforms (e.g., Hub Spot, Marketo, Marketing Cloud, Word Press) and basic proficiency in analytics/reporting tools
• Comfortable working cross‑functionally with sales, product, and subject matter experts to source and validate content

• Background or working knowledge of pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma…