Content Marketing Manager

Integri Chain is the data and application backbone for market access departments of Life Sciences manufacturers. We deliver the data, the applications, and the business process infrastructure for patient access and therapy commercialization. More than 250 manufacturers rely on our ICyte Platform to orchestrate their commercial and government payer contracting, patient services, and distribution channels. ICyte is the first and only platform that unites the financial, operational, and commercial data sets required to support therapy access in the era of specialty and precision medicine.

With ICyte, Life Sciences innovators can digitalize their market access operations, freeing up resources to focus on more data-driven decision support. With ICyte, Life Sciences innovators are digitalizing labor-intensive processes – freeing up their best talent to identify and resolve coverage and availability hurdles and to manage pricing and forecasting complexity.

We are headquartered in Philadelphia, PA (USA), with offices in:
Ambler, PA (USA);
Raleigh, NC (USA);
Pune, India; and Medellín, Colombia. For more information, visit , or follow us on Twitter @Integri Chain and Linked In.

The Content Marketing Manager is responsible for developing and executing a brand's content strategy to attract, engage, and convert target audiences.

• Defining content goals tied to business objectives (awareness, pipeline, retention)
• Building and managing an editorial calendar
• Identifying target audience personas and mapping content to their journey stages

• Writing or overseeing production of blog posts, whitepapers, case studies, eBooks, email campaigns, and social content
• Managing freelancers, agencies, or internal subject matter experts
• Ensuring brand voice and messaging consistency across all content

Conducting keyword research and optimizing content for search

• Distributing content across owned, earned, and paid channels
• Managing content on the website/CMS

• Creating gated assets (guides, reports) for lead capture
• Supporting sales with enablement content (one-pagers, battle cards, FAQs)
• Partnering with demand gen on nurture emails and campaign content

• Tracking content metrics (traffic, engagement, leads, pipeline influenced)
• Reporting on what's working and iterating based on data

• Working closely with product, sales, and customer success to source insights and stories
• Partnering with design for content production

In a B2B context like Integri Chain, this role would also involve things like thought leadership content tied to market access and pharma commercialization topics,
customer stories and case studies
, and content that supports a longer, more complex sales cycle.

• 3-5 years of content marketing experience
  , with at least 2 years in B2B SaaS, healthcare IT, life sciences, or a related technical/regulated industry
• Bachelor's degree
  in Marketing, Communications, Life Sciences, English, Journalism, or related field
• Proven writing portfolio
  demonstrating ability to translate complex technical/scientific concepts into clear, compelling content for varied audiences (e.g., pharma manufacturers, market access professionals, C-suite buyers)
• Experience owning a
  content calendar
  and managing multiple concurrent projects/deadlines independently
• Hands-on experience producing a range of formats: blog posts, whitepapers, case studies, email nurture campaigns, sales enablement collateral, web copy, and social content (especially Linked In)
• Familiarity with
  SEO best practices
  and increasingly,
  AEO/answer engine optimization
  for AI-driven search
• Experience with
  marketing automation and CMS platforms
  (e.g., Hub Spot, Marketo, Marketing Cloud, Word Press) and basic proficiency in analytics/reporting tools
• Comfortable working cross-functionally with
  sales, product, and subject matter experts
  to source and validate content

• Background or working knowledge of
  pharmaceutical commercialization, government pricing, gross-to-net, market access, or biopharma data/analytics
• Experience supporting
  demand generation
  funnels (top-of-funnel awareness through sales enablement)
• Familiarity with
  PE-backed or high-growth B2B tech environments
  where marketing teams are lean and content ownership is broad
• Experience partnering with design/creative resources (internal or agency) to produce polished, on-brand assets
• Track record of
  repurposing long-form content
  into multi-channel campaigns (e.g., one white paper → Linked In series, email nurture, sales one-pager)

• Strong editorial judgment and consistency with brand voice
• Self-starter comfortable in a lean team where they'll wear multiple hats
• Ability to take ambiguous input from SMEs and turn it into polished narrative

• Mission driven:
  Work with the purpose of helping to improve patients' lives!
• Excellent and affordable medical benefits +…