Retention & Lifecycle Manager (Marketing

Retention & Lifecycle Manager (Marketing)

Philadelphia

At IONOS, the leading European provider of cloud infrastructure, cloud services and hosting services, you will work together with a wide range of teams. We are characterized by open structures, a friendly working culture and flat hierarchies with a strong team spirit. We firmly believe that work and fun are compatible, and offer you the right environment for this. Our constant growth means that we are always looking for new colleagues.

Become part of IONOS and grow with us.

AboutIONOS

IONOSisoneof

Europe'slargestweb-presenceandcloudproviders,givingmillionsofcustomersthetoolstobuildandgrowtheironlinepresence.

In North America —theUS,Canada,and Mexico,we'rethechallenger:competingtobecometheclearalternativetothelargestincumbents,andtakingshareaswegrow.

Growthisn'tonlyaboutwinningnewcustomers—it'saboutkeepingthemandgrowingtheirvalueovertime.

Thisroleownsthathalfoftheequationfor North America :
retention,reactivation,andcustomerlifetimevalu
e.You'llusecohortandcustomer-experienceinsighttofindtherealleversandturnthemintocampaigns,movingfastandmeasuringasyougo.

Therole:

You'llownourexisting-customer campaigns—buildingandrunningtheretention,reactivation,andchurn-preventionprogramsthatgrowcustomerlifetimevalue(CLTV).You'llworkacrossonlineandoffline(agent) channels,digintocohortsandNPStofindthereallevers,anduseAItobuildandanalyzefasterthanalifecycleteamtwiceyoursize.

Thisisanearly-careerroleforsomeonehungrytolearnthecraftandgrowfast,withalotofownershipfromdayoneanddirectcoachingfromthe

General

Manager.

Whatyou'llown:

• Existing-customer campaigns
  inourcustomer-success/marketing systems—endtoend,fromideatobuildtoreadout
• Cohort,lifecycle,andNPSanalysis
  tofindandmovetherealLTVlevers
• AnAI-first workflow
  :segmentation,campaign build,content,and analysis,allacceleratedwithAI
• Cross-team partnership
  with Acquisition,Control Panel development,Customer Success,andcentralGermanteams

Whatsuccesslookslike:

• First
  90days
  :youunderstandourcohorts,knowwhereandwhycustomerschurn,andhaveshippedyourfirstlifecycleexperiments
• 6months
  :retentionandreactivationcampaignsrunningonshortfeedbackloops,withmeasurablemovementandaclearNPS-to-churn narrative
• 12months
  :arepeatablelifecycle-marketingenginecontributingvisiblytoCLTV

Whoyouare:

• Eagertogrowfastinyourcareer
  —youlearnthecontentquicklyandwanttobecoached
• Stronganalyticalmind
  .You'recomfortablewithdata—cohorts,LTV,NPS—andyouletitdrivedecisions
• Adriverofcross-functional change.Thisrolelivesinsideotherteams'processes—soyouhavetowanttogetintothemachineryandreshapeit:godeep,formapointofview,andcreatealignmentwithprocessownerstoactuallychangehowthingswork
• Clearcommunicat
  orwhocanturnanalysisintoadecisionandacampaign
• Location - you are open and eager to work in our Center City Philadelphia office at least 3X a week.
• Travel - you would welcome the opportunity to travel internationally on occasion to meet global colleagues.

Howthisteamworks:

We’reasmall,high-ownershippodinsideaglobalcompany.

Afewthingsaretruehere,andthey'reworthknowingbeforeyouapply

• You'llownoutcomes,not activity
  .Yourworkismeasuredonexisting-customer conversion(up-/cross-sellinControlPanel,agent-channelCVR,account engagement),pluschurnandcancellation-journey performance,allrollinguptolifetimevalue—andwelookatthenumberstogether,often
• Wemovefastanditerateintheopen
  :launch,measure,learn,adjust—usuallywithindays,not quarters
• Wepractice continuous,two-wayfeedbackthati
  sdirectandfrequent
  .Operatingonaprofessionalbasis,wedon'tengageinblame,rescuing,or scorekeeping.
  
  Whenaproblemarises,weidentifyitearlyandcollaboratetoresolveit
• You'llbecoached
  .TheGMishands-onandinvestedinyourgrowth.
  
  Thisisaplacetoaccelerateacareer,nottocoast

Thisisagreatfitifyou'redriven,resilient,andenergizedbyownershipandcandidfeedbackwhothrivesinabroad,multi-faceted role

IONOS is the leading European digitalization partner for small and medium-sized businesses (SMB). The company serves around six million customers and operates across 18 markets in Europe and North America, with its services being accessible worldwide. With its Web Presence & Productivity portfolio, IONOS acts as a 'one-stop shop' for all digitalization needs: from domains and web hosting to classic website builders and do-it-yourself solutions, from e-commerce to online marketing tools.

In addition, the company offers Cloud Solutions to enterprises who are looking to move to the cloud as their businesses evolve.

We value diversity and welcome all applications - regardless of,for example, gender, nationality, ethnicorsocial origin, religion, disability, age as well as sexual orientation and identity, physical characteristics, marital status or any other irrelevant factor subject to applicable law.