Senior Marketing Manager

Senior Marketing Manager

About our Team Clinical Solutions is a technology & information solutions business focused on helping doctors, nurses, and other health care professionals. Our product portfolio spans market-leading solutions in Clinical Reference, Advanced Clinical Decision Support, Nursing, Patient Engagement and Precision Medicine. Our products aim to optimize care delivery, patient experience, and financial outcomes.

This role has strategic ownership of product marketing and market execution for Mytonomy, Patient Education and Care Planning within the North American healthcare provider nursing market. The Senior Marketing Manager will shape and deliver marketing strategy that builds brand awareness, generates demand, supports customer engagement and contributes to commercial outcomes. While accountable for these specific solutions, the role works closely with the Director of Marketing, Nursing, NOAM to align with the broader Nursing marketing strategy and support connections across other Nursing products and relevant enterprise offerings.

Operating as a senior individual contributor, the role is expected to anticipate needs, frame problems and opportunities before solutions are discussed, and bring clear, data-grounded recommendations. The Senior Marketing Manager will serve as a strategic thought partner to leadership and cross-functional stakeholders, using customer, market, competitive and performance insight to influence priorities and decisions.

• Owning and helping shape the NOAM (North America) product marketing strategy for Mytonomy, Patient Education and Care Planning, in alignment with the broader Nursing portfolio direction established by the Director of Marketing, Nursing, NOAM, connecting plans and investments explicitly to defined business and commercial outcomes.
• Partnering closely with the Director of Marketing, Nursing, NOAM to align product-level plans, priorities and execution with the broader NOAM Nursing marketing strategy, and to identify opportunities to connect Mytonomy, Patient Education and Care Planning with other Nursing products and relevant enterprise offerings.
• Leading and executing marketing programs for their products against defined targets, including new customer acquisition, lead generation, revenue and migration, while bringing forward recommendations and influencing priorities, not only timelines.
• Framing market problems and opportunities using customer insight, market conditions, competitive intelligence, sales feedback and performance data before recommending solutions or investment choices.
• Planning and executing integrated digital and in-person activities, including email, marketing automation, webinars, paid advertising, social media, content marketing and conferences, tailored to priority buyer and user personas and coordinated with broader Nursing marketing priorities where appropriate.
• Driving thought leadership and digital content strategies across SEO-optimized content, webinars, social media and content syndication, positioning the solutions in relation to nursing workflow, patient education and care planning needs.
• Partnering with the Director of Marketing, Nursing, NOAM to identify opportunities to connect Mytonomy, Patient Education and Care Planning with other Nursing products, the broader physician portfolio and relevant enterprise offerings, ensuring a coordinated and consistent approach to the healthcare provider market.
• Supporting relationships with key organizations, business partners and content development partners, building trust and identifying opportunities to strengthen market impact.
• Developing and executing event and trade show strategies for priority persona groups, showcasing Mytonomy, Patient Education and Care Planning.
• Developing digital and physical collateral, landing pages, campaign creative and sales enablement materials in partnership with the center of excellence.
• Developing targeted, value-based messaging grounded in a deep understanding of the clinical nursing environment, customer needs, buying processes and target personas.
• Managing the marketing budget and related priorities and investments, making clear recommendations and adjusting direction when evidence indicates a stronger path to results.
• Gathering market intelligence, client feedback and competitive insight to inform the positioning and prioritization of Mytonomy, Patient Education and Care Planning, and share relevant insights with the Director of Marketing, Nursing,…