Regional Sales Manager; PFL-Wholesale

Requisition : 932852
Store #: 993312 Sales DSM-East - Field US
Position: Full-Time
Total Rewards:
Benefits/Incentive Information

If you’ve worn a pair of glasses, we’ve already met.

We are a global leader in the design, manufacture, and distribution of ophthalmic lenses, frames, and sunglasses. We offer our industry stakeholders in over 150 countries access to a global platform of high-quality vision care products such as the Essilor brand, with Varilux, Crizal, Eyezen, Stellest and Transitions, iconic brands that consumers love such as Ray-Ban, Oakley, Persol and Oliver Peoples, as well as a network that offers consumers high-quality vision care and best-in‑class shopping experiences such as Sunglass Hut, Lens Crafters, and Target Optical, and leading e‑commerce platforms.

With a unique global network of commercial subsidiaries and independent distributors across major markets, our customers are offered a strong portfolio of the most popular lens, frames, instruments and equipment brands that can serve every sector of the market. The Professional Solutions team works with our customers one-on-one, developing professional relationships based on trust and care.

Join our global community of over 200,000 dedicated employees around the world in driving the transformation of the eyewear and eyecare industry. Discover more by following us on Linked In!

The Regional Sales Manager PFL is responsible for the leadership, management and profitability of the assigned sales region by maximizing and growing revenue and profits by selling PFL products to existing customers and acquiring new business. They will be responsible for consistently achieving established region sales goals through the direction, organization, coordination, communication, coaching and development of PFL Sales Consultants. You will be responsible for coordinating with internal brand teams and customer service teams to ensure customer satisfaction as well as ensuring your team is equipped to be successful through training, communication of regional programs, and usage of provided sales tools.

• Ensures Sales Consultants are performing necessary territory and account planning activities to achieve sales goals.
• Monitors key competitor activities within the region, collects competitor price lists and sales materials.
• Communicates with Director of National Sales to implement competitive sales strategies.
• Leads by example an obsession for customer service through direct region and territory customer involvement.
• Focuses Sales Consultants on monitoring changes in the market and customer base.
• Represents the Region at key customer events and builds customer loyalty.
• Recruits, hires and orientates qualified Sales Consultants.
• Creates an environment that inspires Sales Consultants to take personal ownership for achieving stretch sales goals and performance improvement.
• Utilizes region meetings and ride‑withs to develop Sales Consultants capabilities.
• Provides continuous feedback on Sales Consultants performance.
• Coordinates with the Direction of National Sales on development of annual Regional & Territory sales budgets.
• Monitors overall Region & Territory sales budgets with emphasis on net sales, Cycle Plan initiatives, travel, account seminars and sales meetings.
• Manages pricing policies with the Director of National Sales, recommending changes to ensure sales and margin objectives are met.
• Recommends and provides input in the development of regional marketing programs.
• Partners with lab personnel to achieve sales and lab performance targets.

• Bachelor’s degree in any field.
• Minimum 10 years as sales experience in Regional or Key Account role.
• Optical, healthcare, and/or retail industry experience preferred.
• Sales training orientation experience.
• Optical sales experience required.
• Previous management experience required.
• Proven and demonstrated leadership, communication and administrative skills.
• Travel of approximately 50% required.
• Excellent organizational, interpersonal and communication skills.
• Strong attention to detail with a high amount of accuracy.
• Excellent interpersonal and verbal/written with the…