Director- Digital Strategy

Overview

News 12 is our award-winning, hyper local news stationcovering communities throughout Long Island, the Bronx, Brooklyn, Westchester, Hudson Valley, Connecticut and New Jersey. News 12 New York is our National streaming service for regional news, weather and News 12 originals.

If you're committed to delivering high quality news and storytelling with a hyper local lens, we have positions available for both on and off-air talent with opportunities for development and growth.

News 12 is seeking a digital newsroom leader to drive strategy, standards, and execution across our hyper-local news platforms. This role leads digital as the primary destination for audiences, overseeing mobile, you tube, short-form video, social, newsletters and owned platforms while shaping how newsrooms operate every day. The ideal candidate brings strong editorial judgment, hands-on leadership, and a track record of growing audiences, evolving newsroom practices, and delivering results at scale across multiple teams and locations.

• Lead the overall digital strategy for News 12, with digital platforms serving as the primary destination for audiences and the foundation for daily editorial decision-making.
• Oversee the strategy, development, execution, and optimization of all owned digital platforms, including websites, mobile apps, newsletters, short-form and long-form video, push notifications, newsletters, youtube and organic and paid social media.
• Establish and enforce mobile-first and short-form video-first standards across digital operations to drive audience growth, engagement, and discovery.
• Provide leadership across multiple newsrooms by setting clear digital workflows, standards, and performance expectations, not just managing output.
• Partner closely with editorial leaders to integrate digital priorities into newsroom planning, breaking-news coverage, and daily execution.
• Lead, manage, and mentor digital teams and power desk producers across platforms, ensuring consistent quality, speed, and audience focus.
• Develop and drive ongoing training programs and workshops that evolve newsroom practices over time as platforms, audience behavior, and tools change.
• Set annual digital goals, benchmarks, and KPIs; regularly track performance and clearly communicate results to senior leadership and cross-functional partners.
• Collaborate with analytics teams to use audience data and insights to continuously optimize content strategies, distribution, and platform performance.
• Work cross-functionally with product, marketing, analytics, and development teams to guide the evolution of best-in-class websites, apps, and digital brand extensions.
• Provide strategic guidance and insights for owned and paid digital marketing campaigns, including benchmarking, optimization, and performance analysis.
• Monitor competitor activity and industry trends to ensure News 12 remains best-in-class in digital news.
• Identify opportunities to improve efficiency and speed across digital operations, including the thoughtful use of modern publishing, analytics, and AI-assisted tools, while maintaining strong editorial oversight.
• Develop and oversee social media strategies, goals, and benchmarks for News 12 talent; partner with talent to grow personal and network brands in support of audience growth and tune-in.
• Optimize and expand monetization strategies across digital platforms and lead new digital business development opportunities to support annual digital revenue goals of $15MM+.
• Role is based across News 12 newsrooms in Bethpage, NY;
  Edison, NJ;
  Bronx/Brooklyn, NY;
  Norwalk, CT; and Long Island City, NY.

• Bachelor's degree in digital media, communications, journalism, marketing, or a related field
• 10+ years of experience in digital strategy, operations, and audience growth, including significant leadership experience within a news organization
• Strong news editorial judgment with excellent storytelling and writing skills
• Deep experience with mobile-first publishing, short-form video, social platforms, and audience engagement strategies
• Proven ability to lead teams, set standards, and manage digital workflows across multiple newsrooms or locations
• Experience working across digital, you tube, and linear news platforms
• Demonstrated success monetizing digital platforms and aligning audience strategy with revenue growth
• Experience partnering with product, analytics, marketing, and development teams on digital initiatives.
• Strong analytical skills with the ability to use data to inform strategy and decision-making
• Excellent communication, organizational, and stakeholder-management skills
• Ability to lead teams through change in a fast-paced, evolving newsroom environment
• Experience improving newsroom efficiency and workflows through modern tools and processes while maintaining editorial integrity

We are an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed,…