VP, Talent Partnerships - EM&A

The Role and

What You’ll Do:

WME Group is seeking a Vice President, Talent Partnerships to join the Entertainment Marketing & Advisory (EM&A) team. This senior leader will oversee the development of talent partnership strategies and solutions for global consumer brands, serving as a trusted senior advisor to clients and leading complex, high-profile partnerships across entertainers, athletes, creators and other cultural voices. The ideal candidate is a seasoned entertainment marketer and dealmaker with deep expertise across talent strategy, the creator landscape, negotiation and partnership development.

They bring an established network across the entertainment ecosystem, exceptional senior client leadership skills, strong commercial instincts, and a demonstrated ability to translate brand and business objectives into culturally relevant talent partnerships. This individual will play a leadership role within EM&A, helping shape the team’s talent partnership offering, drive client growth and new business, and develop the next generation of talent partnership leaders.

• Set the strategic vision and lead the development of comprehensive talent partnership strategies that align with client business objectives, cultural trends and broader marketing initiatives.
• Serve as a senior strategic advisor to clients, providing counsel on talent strategy, cultural relevance, partner selection, risk assessment, usage rights, investment and partnership optimization.
• Identify, evaluate, secure and oversee high-profile celebrity, creator, athlete, musician and entertainment partnerships for brands across paid, earned, owned and experiential channels.
• Lead the full partnership lifecycle—from strategy and opportunity identification through talent sourcing, negotiation, activation and post-campaign measurement—ensuring best-in-class work and client outcomes.
• Lead complex and high-value talent negotiations in partnership with Business Affairs and legal teams, balancing client objectives, talent considerations, budget parameters, production requirements and usage rights.
• A strong understanding of SAG agreements and their implications is required.
• Build and leverage senior-level relationships across the entertainment ecosystem, including talent representatives, agencies, managers, publicists, production companies, studios, networks, streamers and other key industry partners.
• Own and grow senior client relationships, establishing credibility with executive stakeholders and identifying opportunities to expand WME’s role and impact across client businesses.
• Provide senior oversight across multiple client engagements, ensuring strategic excellence, strong account leadership, financial discipline and seamless execution.
• Partner with internal and external stakeholders across strategy, creative, production, experiential, communications, media, legal and client IATs to deliver integrated talent and entertainment solutions.
• Lead the development of executive-level presentations, strategic POVs, talent recommendations and proposals that influence senior decision-makers and advance client objectives.
• Drive organic growth across existing accounts by identifying emerging client needs, developing upstream opportunities and expanding the scope of WME’s talent partnership work.
• Play a leadership role in new business, helping shape talent and entertainment strategies, develop compelling solutions, lead senior pitch conversations and convert opportunities into revenue.
• Oversee account financials, budgets, forecasting and revenue planning, with accountability for the financial health and growth of assigned business.
• Lead, mentor and develop team members, setting a high bar for strategic thinking, client service, deal making and…