Account Lead

Account Lead/Manager

Virgin Music is looking for a superstar Account Lead/Manager to join our industry-leading Commercial Marketing team. This role will build go-to-market commercial release plans, identify and execute innovative commercial opportunities, and develop creative release strategies while nurturing key relationships with our commercial accounts, artists, and label partners.

The ideal candidate brings hands-on experience building, optimizing, and managing You Tube channels on behalf of artists, with a deep understanding of the platform's underlying mechanics. They are fluent in You Tube's ecosystem—from content strategy and audience development to monetization and discovery levers—and know how to leverage the full suite of You Tube tools to grow artist presence, engagement, and global reach.

This individual will also possess exceptional relationship management skills, be proactive and results-oriented, and demonstrate strong strategic and analytical thinking. They must thrive in a fast-paced environment and serve as a passionate advocate for Virgin's artists and label partners.

Relationship Management:
Develop and maintain strong relationships with DSPs and streaming partners while also serving as a key You Tube platform expert—driving storytelling, content strategy, and audience growth initiatives. Collaborate with playlist/genre leads and platform representatives by utilizing cultural insight, marketing strategy, and data to deliver against targets. Support asset collection, optimize content delivery, and manage pitch administration. Attend regular meetings and maintain in-person relationships with partners.

Partner Account Manager:
Represent Virgin Music Group repertoire as the Account Lead across various commercial accounts, including You Tube as a core strategic platform. Maintain a deep, working knowledge of best practices, tools (e.g., You Tube Studio, Content , Official Artist Channels), and opportunities across accounts. Lead release strategies, long-lead planning, and campaigns while pitching and securing opportunities that drive visibility and discovery for artists.

Label Relations:
Work directly with Virgin Music Group labels to identify opportunities across release schedules, including You Tube-first or You Tube-enhanced strategies (premieres, Shorts, live content, catalog optimization). Educate teams on platform best practices and ensure alignment on KPIs, reporting, and performance tracking.

Streaming and Commercial Marketing Strategy:
Create dynamic release plans that integrate You Tube as a central discovery and fan engagement engine, leveraging content formats, release timing, and platform features to maximize impact.

You Tube Channel Strategy & Optimization:
Lead the development and ongoing management of artist You Tube channels, including channel optimization, content programming, metadata strategy, release cadence, audience segmentation, and growth tactics. Utilize You Tube analytics and insights to inform strategy, improve performance, and drive subscriber and viewership growth.

Data Analysis:
Provide daily and in-depth analysis across platforms, with a strong emphasis on You Tube performance metrics (audience retention, CTR, watch time, traffic sources, etc.), translating insights into actionable recommendations.

Label Meetings:
Communicate release performance and strategic recommendations, including You Tube-specific insights and optimization opportunities, while building forward-looking plans.

Digital Marketing Strategy:
Partner with label digital teams to ensure campaigns are innovative and platform-native, with a strong emphasis on video strategy, fan engagement, and discovery through You Tube and emerging formats (e.g., Shorts).

Artist Relations:
Liaise directly with labels, managers, and artists to guide You Tube content strategy, channel growth, and best practices, ensuring seamless execution across campaigns.

Culture Driven Focus:
Stay deeply connected to cultural trends and platform behaviors, particularly video consumption trends and You Tube-native formats, translating them into meaningful opportunities for artists and partners.

Bring your VIBE:

• Proven…