Director - Entertainment & Content Strategy

Job Description

WME is seeking a Director, Entertainment Strategy to join a dedicated team responsible for the day‑to‑day servicing of clients (brand).

This role plays a critical part in shaping and executing high‑impact, entertainment and content strategies.

This individual is an experienced professional in the entertainment industry, who will serve as a key driver in developing and managing entertainment strategies inclusive of brand, talent, content, and strategic entertainment partnerships. With a deep understanding of the entertainment ecosystem, they will lead internal and external strategic planning, deliver tailored recommendations, oversee execution across multiple platforms and formats, and manage all aspects of brand and talent client relationships, while also directing creative and analytics support.

This role requires a blend of industry knowledge, business acumen, and the ability to navigate market trends, audience preferences, and emerging technologies to position clients and their go‑to‑market strategies for long‑term success.

The ideal candidate has experience in both brand and entertainment, specifically brands in entertainment – including talent partnerships, product integrations, co‑promotional partnerships, originals, account team leadership – along with a passion for pop culture, lifestyle, and entertainment. This person is organized, responsive, detail‑oriented, and thrives in a fast‑paced, collaborative environment. A minimum of 8 years of experience is required.

• Drive and execute strategic recommendations and comprehensive strategies for brands and talent, which may include content (co‑promotions, integrations, and originals), talent partnerships, events, or broader entertainment platforms. This includes managing the full strategic lifecycle: from initial ideation to planning, coordination, execution and performance measurement against the scope of work.
• Develop and present creative briefs and strategic recommendations across scoped long‑term accounts and short‑term projects.
• Proven track record in content creation and execution, including originals, branded content, and co‑productions.
• Serve as a strategic lead on day‑to‑day brand and talent needs to achieve deliverables and drive growth.
• Provide subject‑matter expertise to multiple business units and client teams.
• Support new business development, including pitch ideation, presentations, and, when needed, lead new business/client pitches.
• Collaborate closely with WME Insights (Data & Analytics) to identify marketplace trends, audience preferences, and the competitive landscape to align with brand mandates/talent needs and maximize business growth opportunities.
• Leverage a strong network of industry relationships to drive client objectives and build meaningful connections. Act as a liaison between brands and external stakeholders (e.g., producers, writers, directors, studios, streamers, media executives, etc.).
• Collaborate with colleagues across WME Group to share insights and gather upstream intelligence. While this role will have access to every aspect of the company’s businesses, success will rely on building trusted relationships across the organization.
• Lead all internal and external communications, including but not limited to reports, presentations, trackers, and recommendations to senior leadership.

• A bachelor's degree in a related field (e.g., marketing, public relations, finance, or psychology) is required.
• 8+ years of entertainment marketing experience. Prior experience with brands, talent agency, network or studio is required.
• Established relationships across the entertainment industry.
• Deep knowledge of the entertainment industry, including knowledge of leading Gen Z / Millennial focused content and talent across TV and film.
• Proven ability to provide strategic insights across multiple projects simultaneously and drive results.
• Strong pitching and presentation skills, with the ability to develop and deliver compelling information and recommendations.
• Strong creative and strategic business development capabilities.
• Excellent problem‑solving, negotiation, relationship management,…