Channel Strategy Manager

About Studio
71

Studio
71 is a premium global media company and content studio that develops, produces, and distributes original programming across multiple platforms. Studio
71 is headquartered in Los Angeles with offices in Berlin, New York, and Toronto. We are the leaders in digital entertainment, shaping the future of short form entertainment. Studio
71 offers great career advancement and networking opportunities, while also providing work-life balance for our employees. When you join us, you are joining a company that will challenge you and invest in your professional development.

Our Manager, Channel Strategy works with the Channel Strategy team to manage relationships and oversee the day-to-day operations of the department’s client portfolio. The position will supervise You Tube/Tik Tok accounts with significant scope, must be able to effectively drive cross-platform strategy, and identify how to reach the right audiences through utilizing different content formats and platforms.

• Manage client relationships while establishing open and effective channels of communication
• Create You Tube/Tik Tok channel management proposals for Channel Strategy clients, and oversee their implementation
• Running client meetings and delivering presentations as needed
• Work with internal Studio
  71 teams on creative ideation, production, and cross-platform distribution of original digital content
• Oversee aspects of video content execution across multiple platforms, including post copy, coordinating with the graphic design team, managing the approvals process, optimizing scheduling/publishing calendar, and engagement monitoring
• Reporting analytics for branded You Tube channels, including analysis on audience growth and demographics, video view performance, advertising revenue and ad performance
• Conduct experiments to identify effective new strategies, optimization opportunities and tracking ongoing audience trends

• Demonstrable knowledge of the You Tube ecosystem (creators, talent, MCNs, verticals, etc.); particularly how music is distributed on You Tube
• 2-3 years experience managing or developing a You Tube channel, including managing content upload, audience development, advertising performance, reporting & analytics
• Experience using data analytics to deliver insights on digital marketing campaigns and online advertising performance
• Digital audience development experience, building audiences for online content through social media, digital marketing campaigns, online PR, SEM, publisher syndication
• Outstanding organizational skills and ability to multitask without compromising attention to detail.
• Strong written and verbal communication skills
• Proven ability to manage multiple clients
• Experience with Tubular and Shareable a plus
• Proficiency in Microsoft Office (Excel and Outlook, specifically)
• Deep understanding of all You Tube optimization best practices including on videos, playlists and the channel homepage
• Profound experience in reviewing and drawing conclusions from You Tube analytics
• Previous experience working directly with talent
• Ability to work in a fast-paced environment
• Deep understanding of Facebook, Instagram and Twitter best practices related to audience growth
• Passion about platforms like You Tube and Tik Tok and their native creators
• Proficiency in PowerPoint, Photoshop, VidIQ, Microsoft Excel, Google Sheets, Dropbox and Outlook
• You Tube and Facebook certification (ideally)

Salary Range: $60,000 to $70,000 annually + 10% bonus + benefits. This represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Studio
71 is an Equal Opportunity Employer that’s committed to Diversity, Equity, and Inclusion. We understand the importance of, and foster a culture where you can truly belong, collaborate, and grow. We welcome and encourage people of all characteristics and identities to apply.