Account Lead

Overview

Virgin Music is seeking a Superstar Account Lead/Manager to build go‑to‑market plans, identify innovative opportunities, and develop creative release strategies while nurturing key relationships with commercial accounts, artists, and label partners.

• Develop and maintain relationships with DSPs and streaming partners; serve as a You Tube platform expert driving storytelling, content strategy, and audience growth initiatives.
• Collaborate with playlist/genre leads and platform representatives to deliver against targets using data and marketing strategy.
• Support asset collection, optimize content delivery, and manage pitch administration; maintain regular meetings with partners.
• Represent Virgin Music Group repertoire as Account Lead across commercial accounts, including You Tube; keep up‑to‑date on best practices, tools (You Tube Studio, Content , Official Artist Channels), and opportunities.
• Lead release strategies, long‑lead planning, and campaigns; pitch and secure opportunities that drive visibility and discovery for artists.
• Work with Virgin Music Group labels to identify opportunities across release schedules; educate teams on platform best practices and KPI alignment.
• Create dynamic release plans integrating You Tube as a central discovery & fan engagement engine; leverage content formats, release timing, and platform features.
• Lead development and ongoing management of artist You Tube channels; optimize channel, content programming, metadata strategy, release cadence, audience segmentation, and growth tactics.
• Provide daily and in‑depth analysis across platforms with emphasis on You Tube metrics; translate insights into actionable recommendations.
• Communicate release performance and strategic recommendations; build forward‑looking plans.
• Partner with label digital teams to ensure campaigns are innovative and platform‑native; focus on video strategy and discovery.
• Liaise directly with labels, managers, and artists to guide You Tube content strategy, channel growth, and best practices.
• Stay connected to cultural trends, platform behaviors, and You Tube‑native formats; translate trends into opportunities.

• Proven experience building and managing You Tube channels for artists or music brands; deep understanding of platform mechanics and growth strategies.
• Deep knowledge of You Tube Studio, Content , Official Artist Channels, monetization, SEO/metadata, and audience development tactics.
• Exceptional relationship management skills with existing music industry contacts.
• Highly analytical; interpret data and trends, especially video and audience performance metrics.
• Ability to manage large workloads in a fast‑paced, high‑volume environment.
• Experience developing and executing campaigns and pitching strategic proposals.
• Tech‑savvy with understanding of digital platforms, trends, and emerging technologies.
• Creative, innovative, detail‑oriented, and resourceful; highly organized with strong prioritization and multitasking skills.
• Proactive, “can‑do” attitude and willingness to attend live events regularly.
• Passionate about music and culture.
• 3+ years’ experience in music industry sales, marketing, or digital strategy, preferably with You Tube or platform experience.
• Project management experience preferred; existing relationships with labels or commercial platform partners preferred.
• College degree preferred.

• Comprehensive medical, dental, and vision coverage.
• 100% coverage for out‑patient in‑network mental health services.
• Fertility coverage for eligible plan participants.
• Well‑being reimbursements for fitness classes, spa treatments, meal services, travel, up to $720/year.
• Student loan repayment assistance and tuition reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of contributions, plus additional UMG contribution.
• Flexible paid time off (exempt employees) and 3‑week PTO for non‑exempt employees.
• 2‑week paid winter break, 10 company holidays (including Juneteenth and well‑being day), summer Fridays.
• Generous paid parental leave for all parents.
• Other benefits listed on Perks Playlist page.

This job description only provides an overview of job responsibilities that are subject to change.

Universal Music Group is an Equal Opportunity Employer. We are an E‑Verify employer in Alabama, Arizona, Georgia, Mississippi, North Carolina, South Carolina, Tennessee, and Utah. UMG is not enrolled in E‑Verify in California and New York, and cannot support employment of candidates whose employer must enroll in E‑Verify, e.g. candidates on STEM‑OPT.