Manager, Marketing Technology

WHY JOIN ALO?

Mindful movement. It’s at the core of why we do what we do at ALO’it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

Alo is looking for a Senior Manager, Marketing Technology to lead the team and platforms that power retention, personalization, and cross-channel customer journeys. This role sits at the intersection of marketing, data, and engineering, owning the strategy, roadmap, and delivery of the marketing technology stack behind Customer 360, lifecycle orchestration, experimentation, and measurement.

You’ll lead a team of martech engineers and marketing technologists, own the operationalization of customer data through a CDP and reverse ETL tooling into activation platforms such as Braze, and partner with Lifecycle Marketing, CRM, Data Engineering, and Analytics leadership to deliver scalable, measurable retention and personalization programs.

• Lead, mentor, and grow a team of martech engineers and marketing technologists, setting clear goals, priorities, and development paths

• Own sprint planning, delivery management, and stakeholder communication for the martech roadmap
• Establish engineering standards, documentation practices, and operational runbooks across the team
• Balance hands-on technical guidance with strategic planning; remain close enough to the stack to unblock the team and review designs

• Own the marketing technology roadmap spanning CDP, reverse ETL, and activation platforms, including vendor evaluation, contract inputs, and platform consolidation decisions

• Oversee the technical integration and data ingestion for retention, lifecycle, and loyalty programs (partnering with Engineering on core loyalty logic)
• Guide the design of cross-channel journeys across messaging channels such as Braze (Email, Push) and related orchestration tools, driving reusable triggers, templates, and journey patterns that scale across teams and use cases

• Partner with Data Engineering leadership to design and operationalize Customer 360 as the foundation for activation

• Own the strategy for syncing customer profiles, traits, and audiences from data platforms into the CDP and Braze via reverse ETL
• Ensure consistency of identity resolution, consent flags, and audience logic across systems
• Establish and enforce ownership of marketing data definitions and source-of-truth alignment across the organization

• Own the martech and data infrastructure powering paid media and acquisition, including ad platform integrations, server-side conversion APIs (CAPI), and first-party audience activation

• Operationalize audience and suppression syncs to paid channels (Meta, Google, Tik Tok, and similar) from the CDP via reverse ETL to sharpen targeting and reduce wasted spend
• Partner with Acquisition and Growth Marketing leadership to build conversion tracking, attribution, and measurement for new-customer acquisition and paid performance
• Ensure privacy-compliant data sharing with ad platforms (Consent Mode, hashed first-party data), enforcing consent and suppression across paid destinations
• Leverage data collaboration and identity capabilities (e.g., Live Ramp)—identity resolution (RampID), data onboarding, clean rooms, the data marketplace for third-party enrichment, cross-channel activation and addressability, and cross-media measurement to power lookalike modeling, audience expansion, and privacy-safe targeting

• Champion A/B testing, holdouts, and incrementality measurement for lifecycle and retention programs

• Set tagging and campaign metadata standards to support measurement and future AI-driven performance modeling
• Partner with Analytics leadership to define and report on engagement, retention, conversion, and customer lifetime value outcomes
• Advance measurement capabilities such as marketing…