Director, YouTube Strategy and Operations

Director, You Tube Strategy and Operations

Job title updated on 7/22/26 - No changes to role scope

Job title updated on 7/22/26 - No changes to role scope
Department: Marketing, Communications and Content Reports to: Senior Vice President, Academy Studios Job Type: Full-Time – Regular Job Classification: Salaried (Exempt)
Workplace

Location:

Hybrid – Los Angeles - 8949 Wilshire Compensation: $ - $

The Director, You Tube Strategy and Operations serves as the strategic lead for Academy Studios’ You Tube digital video content representing the Academy of Motion Picture Arts and Sciences, the Academy Museum of Motion Pictures, and the Oscars. Reporting to the SVP, Academy Studios and working closely with the Sr. Director, Academy Studios, this role develops and oversees the Academy Studios You Tube content strategy, programming calendar, audience growth initiatives, performance analysis, and distribution planning to ensure content aligns with institutional priorities, audience insights, and platform best practices.

The Director will combine deep knowledge of You Tube analytics and optimization with strong creative and production experience. They will partner with internal and external collaborators to shape data-informed creative initiatives and platform-specific formats and ensure all content reflects the Academy’s distinctive voice and brand.

This role requires deep, hands-on You Tube expertise. The ideal candidate has significant experience managing and optimizing You Tube channels, including publishing workflows, thumbnail and title strategy, A/B testing, audience development, performance analysis, monetization, and platform best practices. This is not a general digital marketing, brand strategy, or content production role.

• Design and maintain the annual You Tube content strategy and publishing calendar, as approved by the SVP, Academy Studios, and in collaboration with the Senior Director, Academy Studios.
• Define strategy and oversee the execution, scheduling, and distribution of all Academy, Academy Museum, and Oscars video content across You Tube and associated platforms.
• Own channel optimization, including content packaging, audience segmentation, metadata strategy, publishing cadence, performance analysis, and testing initiatives designed to increase viewership, engagement, and subscriber growth.
• Analyze and translate performance data and audience insights to inform future programming decisions and creative development.
• Partner with producers, designers, editors, and creative partners to ensure that all content is on brand, high quality, and aligned with Academy messaging.
• Manage strategic partnerships with You Tube representatives to identify emerging tools, trends, and content opportunities.
• Partner with You Tube, digital collaborators, and the SVP and Sr. Director, Academy Studios to pilot new formats, amplify reach, and innovate how audiences experience Academy content.
• Work cross-functionally with the Oscars and Academy marketing, communications, and social teams to coordinate releases and ensure unified messaging.
• Lead ideation and content strategy for award season programming.
• Establish You Tube performance benchmarks, generate regular analytics reports, and communicate results and recommendations to the SVP, Academy Studios.
• Establish and oversee delivery workflows to ensure timely, efficient releases.
• Uphold the Academy’s commitment to diversity, equity, accessibility, and inclusion across all content creation.

• A bachelor’s degree in Film, Communications, Marketing, or related field, or equivalent professional experience.
• 6+ years of professional experience in large-scale You Tube channel management, digital content…