Service Product Marketing Manager – Used Tools & Legacy Platforms
Listed on 2026-07-08
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Business
Operations Manager, Business Analyst
JOB DESCRIPTION Sr. Service Product Marketing Manager – Used Tools & Legacy Platforms
Department: Customer Solutions & Innovation (CS&I)
Reports To: Director of Global Marketing, Aftermarket
Location: Beverly, MA (Onsite or Hybrid)
Travel: Up to 20%
The Sr. Service Product Marketing Manager – Used Tools & Legacy Platforms owns the global lifecycle and commercialization strategy for Axcelis’ mature and end‑of‑life ion implantation platforms. This role drives sustainable aftermarket revenue, margin, and customer retention by shaping end‑of‑life strategies, parts obsolescence mitigation, used tool programs, and lifecycle value propositions.
Acting as a strategic partner across engineering, service, supply chain, sales, and finance, the role ensures legacy platforms remain competitive, supportable, and economically attractive throughout their lifecycle. This is a mid‑senior manager role requiring strong commercial judgment, cross‑functional leadership, and hands‑on execution in a global, matrixed environment.
Scope of ResponsibilityThe Service Product Marketing Manager owns the commercial strategy for:
- Pre‑owned and used tool programs, including refurbishment, retrofits, and life extensions
- Asset redeployment, trading, and buyback frameworks
- End‑of‑Life (EOL) and legacy platform support programs
- Parts obsolescence strategy and risk mitigation
- Cost‑of‑ownership (CoO) and consumables value propositions
- Define the global strategy for the used tool and refurbishment business, including guardrails to minimize cannibalization of new tool sales.
- Establish refurbishment standards, certification criteria, and configuration baselines for resale.
- Develop global pricing frameworks based on configuration, remaining service life, and regional market dynamics.
- Partner with sales and regional account teams to support used tool placements worldwide, including emerging markets.
- Shape positioning, messaging, and value tools (ROI models, performance comparisons) to support commercial execution.
- Monitor global secondary market trends, broker activity, and competitive dynamics.
- Develop ROI and customer lifetime value models that quantify the benefits of lifecycle extensions, upgrades, and refurbishments.
- Define and manage cost‑of‑ownership and consumables value propositions to improve customer economics and tool competitiveness.
- Identify opportunities to extend tool productivity and maintain profitability and serviceability.
- Define and execute global EOL and legacy platform roadmaps aligned with customer needs and business objectives.
- Establish structured phase‑out frameworks, including last‑time‑buy strategies, inventory risk mitigation, and customer transition planning.
- Lead cross‑functional governance for EOL programs across engineering, supply chain, service, quality, and sales.
- Develop customer‑facing life‑cycle strategies, including retirement planning, upgrade paths, and replacement campaigns.
- Owns customer communication strategy for platform retirement and transition.
- Own and evolve the global strategy for managing critical parts obsolescence across electrical, motion, RF, vacuum, and control systems.
- Partner with supply chain and engineering to identify high‑risk components and define mitigation plans.
- Represent CS&I in design reviews to ensure obsolescence risks and service revenue impacts are addressed proactively.
- Define pricing, margin, and availability strategies for constrained or high‑risk components.
- Represent CS&I in NPI, design reviews, and Design‑for‑X initiatives.
- Advocate for serviceability, upgradeability, digital enablement, and long‑term lifecycle value in new platform designs.
- Ensure lessons learned from legacy platforms influence future product decisions.
- Lead competitive benchmarking of aftermarket, refurbishment, and used tool offerings.
- Deliver regular market and competitive insights to influence/adjust commercial priorities.
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