Product Marketing Manager – Channel & Reseller Strategy

Title:

Product Marketing Manager
- Channel & Reseller Strategy Hiring Organization:
Connexion Systems & Engineering Compensation, Benefits, And

Employment Type

• Duration: direct hire, full-time
• Pay rate: $110,000-$150,000 + 7/15 bonus plan
• Job Location:
  
  Danvers, MA
• Work Model:
  On-site
• Schedule:
  
  Monday-Friday, 8:00 AM-5:00 PM (flexible)
• Travel:
  Up to 30%
• Job#: bh19417

We're seeking an experienced Product Marketing Manager
- Channel & Reseller Strategy to lead marketing strategy and execution for a portfolio of products sold through reseller and distribution channels. This is a high-visibility leadership opportunity for a strategic, hands-on marketing professional who understands manufacturing, technical sales, and channel-driven growth
. The ideal candidate will bring a strong marketing background, several years of people leadership experience, and the ability to influence cross-functional teams in a fast-paced manufacturing environment. You'll work closely with sales, operations, product teams, and global business units to drive growth, strengthen reseller relationships, and support new product and business initiatives.

• Lead and develop the Reseller Product Group Marketing team, providing direction, coaching, and support to drive strong team performance and engagement
• Develop and execute product marketing strategies that drive revenue growth, profitability, and market expansion
• Manage relationships and initiatives with distributors, resellers, and channel partners
• Partner with sales, operations, product, and leadership teams to align marketing strategies with business objectives
• Collaborate with global business units and international partners on reseller marketing initiatives
• Identify new market opportunities through customer feedback, competitive analysis, industry trends, and market research
• Support new product introduction (NPI) activities from concept through launch
• Analyze sales, point-of-sale, inventory, forecasting, pricing, and other business data to develop actionable strategies
• Lead proposal and RFP efforts, ensuring effective positioning and timely execution
• Develop sales tools, presentations, training materials, product messaging, and other resources that support reseller and sales teams
• Ensure channel partners have the training, tools, and marketing materials needed to effectively represent products
• Monitor program performance, sales metrics, partner success, and market trends
• Support trade shows, customer meetings, and strategic business development initiatives
• Identify and address business challenges, operational obstacles, and market risks with a strong sense of urgency
• Champion strategic initiatives and influence stakeholders across the organization
• Perform additional duties as assigned

• 5+ years of experience in product marketing, product management, technical marketing, or a related strategic business role
• Manufacturing experience is required
• Prior experience in technical sales, business development, channel marketing, or customer-facing marketing strongly preferred
• Several years of people leadership/management experience
• Bachelor’s degree in Marketing, Business, Engineering, or a related field, or equivalent experience
• Strong leadership presence with the ability to motivate teams and gain buy-in across an organization
• Excellent business, analytical, communication, and presentation skills
• Ability to manage multiple priorities and operate effectively in a fast-paced, high-visibility environment
• Self-starter who takes initiative, embraces change, and drives projects forward with minimal direction
• Strong decision-making skills and a demonstrated sense of urgency
• Proficiency with Microsoft Office, particularly PowerPoint and Excel
• Ability to travel up to 30%

Experience in any of the following is a plus, but not required:

• Aerospace or defense
• Electrical/electronic components
• Interconnects, connectors, or cable assemblies
• Technical manufacturing
• High-mix manufacturing environments
• Reseller, distributor, or channel marketing
• Product marketing within a technical or industrial environment

This is an opportunity to take a high-impact leadership role within a technical manufacturing organization, shaping product marketing strategy, developing a team, strengthening reseller partnerships, and directly contributing to business growth. If you're a strategic marketer with manufacturing experience who enjoys leading people, influencing across functions, and turning market opportunities into business results, we'd like to hear from you.